A Newsletter for Growth (London - January)
Jan
18
9:30 am09:30

A Newsletter for Growth (London - January)

c975dffd-099e-4813-a736-e05c91bfe75c.jpg
350.00
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When: 18th January 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Road, London, England, NW1 7AY

Newsletters get no media attention.

They don’t appear on the front cover of Wired or Fast Company.

There are no launch parties.

No one stands up to give a Keynote on their new newsletter.

But don’t underestimate the power of a simple newsletter. It can seriously grow your business.

Like anything, there are some methods to learn.

How do you build an engaged community?

How do you do a launch via your newsletter?

How can competitions seriously grow your business?

In the right hands, a simple newsletter can become your number 1 way of growing your business.

It will build community. It will build your brand. And it will relentlessly build long-term growth. They are pure and utter gold. 

Everything we have learnt has been from building our own business. We had no marketing budget. We only had a newsletter. So, we decided to get good at it. Indeed, we got so good at them, we wrote a book on it:

Here are some comments (Dec 7th, 2018) from an Instagram post of the book:

“I fell in love with email again after reading this book”.

“You helped one of Wales’s biggest websites find its voice again”.

“I read it twice and it’s revolutionised our newsletter strategy”

“This book changed my life”

“It is one of the best books written. Newsletters are very powerful indeed.”

Learn a simple methodology that works.

Our business grew hugely as a result of all our learning from getting good at newsletters. After the book, came the workshops. And, soon, we kept hearing how other businesses had used the methodologies, and they worked for them too.

The original workshop covered the basics.

Now it’s time to focus on the key elements that will grow your business. It will only take place once in 2019.

We think this one-day workshop will be super-useful for business that want growth. Due to the small venue, we have to restrict the numbers to no more than 60 people. It will take place in Central London. Jan 18th.

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.

Who is this for?

Direct to Consumer brands
Marketing Agencies
Startups who are bootstrapping it
Existing brands that want to grow
Lifestyle businesses who want to grow

Who this is not for?

This workshop is for those who have a newsletter already.
Who want to learn how to get better, not how to start.
If you've never created an email campaign before, this is probably not for you. 

What You'll Learn

The fastest way we've found to grow your community, even if you're starting from scratch. And oh, everyone has to start there.
How to launch a product.
The maths behind the metrics.
The handful of things you need to do to consistently grow your community.
The single strategy that has helped us grow our community more than anything else.
How to build engagement.
The automated emails that will do the heavy lifting for you.
The metrics that matter, and how you can influence them.
How to build the foundations of the community to build trust.
How to leverage social media to grow your community. 
How to grow your community using paid advertising.
How to build a viral referral marketing campaign. 
The must-have email capturing software. 
The essential tools for growing your community and launching products. 
How to keep your community engaged.
How your community can help build your next products.

About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receive gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 


Only 60 places available. 

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Good simple food.
Plus teas, coffees and snacks throughout the day.

-

Cancellation Policy

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Do Breakthrough: The Life-Changing Magic Of Sorting Your Sh*t Out. (London - Jan 25th)
Jan
25
9:00 am09:00

Do Breakthrough: The Life-Changing Magic Of Sorting Your Sh*t Out. (London - Jan 25th)

_MGL1300.jpg

Cost: £350.00 (incl. VAT)

This workshop is a 1-day hybrid version of our annual 3-day Do Breakthrough seminar.

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This Breakthrough Seminar will help you take that big next step.

Why Attend?
You keep telling yourself that you are stuck. You are not. Old habits just require new strategies. You have convinced yourself you are too late for change. You are not late for anything. You keep telling yourself you have to find your passion. But only 20% of us have a single passion. So for 80% of us that just leads to more frustration. You keep telling yourself a story that is almost guaranteed to limit your success. Why do we do that?

This day is challenging. As it should be. But, it is a very supportive environment.

The feedback from past attendees has been incredible, powerful and to be honest, it has given us a real drive to do more. There is no denying this: Sorting our sh*t out, is one of the most magical feelings you can feel. I know you hear this phrase a lot, but this is life-changing.

But, don't think this complex. This is not.  We share with you simple strategies that can quickly be adopted into your every day to make a breakthrough happen. We have learnt them from listening to over 300 speakers and some of the world's most pioneering behavioural scientists. We have done a ton of work.

This is an incredible day. Because you have taken the first step.

We offer a full refund, no questions asked, to anyone who attends and doesn't walk away with the super powers to change their life.

The Thinking.

Three Pillars of Mastery.

To master ourselves there are three strengths that we need to gain. Unless we master them, we will not become the best version of ourselves. We will find breakthrough hard to achieve. 
 
Think of them as three legs on a stool.
Each one is required to be of equal length and strength. And therefore, of equal importance. So, when we sit down on it, it is balanced. This allows us to concentrate on doing our best work we have ever done.

They allow us to concentrate on the problem in front of us, not underneath us.

1, Emotional fitness.
2, Physical fitness.
3, Financial fitness.
 
Emotional fitness.
Lots of people go to a gym to make their body stronger. But what if each day you learnt how to make yourself emotionally stronger? What if you joined a gym for the mind?
 
Physical fitness.
If you want to be strong in the mind, you need to be strong in the body. How do you make your default to find time so that you make your body stronger, more flexible, leaner each day? 
 
Financial Fitness.
There will be those are asking why is financial fitness one of the legs. It’s the thing we least want to talk about, and the thing we most worry about. That’s why.

Our relationship with money isn’t always healthy. If we are paid a lot, we tend to spend to that new level. We often think we need to work crazy hard to make money, and yet if we look at when we made the most money, it was a small moment of inspiration.

If we are going to argue with our loved ones, there is more chance it will be about money than any other single thing. Money is the biggest cause of stress for people.

Selling time can and does indeed help you earn a high income. But you are selling time. Your most limited resource. And time doesn’t scale. Isn't that a truth?

So, what do you have to do to become a master of your money?

1, Spend less than you earn.
2, Save a set amount each month.
3, Be tax efficient.
4, Get a great financial advisor.
5, Diversify.
6, Create assets.
7, Have a 6-month money safety-net.
8, Be an investor, not a consumer.
9, Start now.
10, Make your money make money.

(I will be going in-depth on cryptocurrency as this will be the future of money. And I want you to understand a grasp of it before the future arrives.

Life-Changing Magic Of This Moment.

S.O.S.O. | The technical term for this moment is this:
 
Sort Our Shit Out.
We are more likely to want to change if we have to, if we have no choice. A turning point in our lives is helpful because it forces to make a change. Humans don’t like change. They will do anything to avoid it. Having these moments in our lives is important, even if at the time they were the worst of times. It turns out the worst of times help us find the best of times.

Back Story.
 
The Destination Needs To Be Known.
Most people know when they go to a train station, where they want to go to. Almost 100%. But most people can’t say the same of their career, their business or even their life. And because we have no clear goal, we end up in a place we didn't want to be in. And then say to ourselves with surprise: This isn’t where I want to be.

To Change Your Life, You Must First Change Your Habits.
We are the sum-total of our habits. So how do we take control of what we repeatedly do? Because what we repeatedly do shapes our days, our bodies and our minds. But breaking a habit is harder than just carrying on with it. Habits are created over time, and we don’t even know they are habits until we try and opt out of them. Opting out is hard. Why does it take on average 66 days to break a habit? Some take shorter. Some take longer. But a deep understanding is needed to break a habit. Willpower won’t do it.

"We Make Our Habits. Then Our Habits Make Us."
The mistake most people make is trying to change a behaviour and not the person you need to become to make the new habit stick. Imagination is the superpower to changing new habits. Why? Because 95% of habits are sub-consciously driven (right brain). Basically, we don’t even think about them. We just auto-pilot them. And to change them, we try and use the left brain. The odds are not stacked in its favour. We need to imagine the person we need to be before we can make the change happen.

What Makes You Cross?
This is one of the best and simplest way to break a habit. Jerry Seinfeld productivity secret is better known as ‘Don’t break the chain’. Spend some amount time doing the desired activity every day, when you do, cross off that day on a calendar.  This creates a chain of X’s showing your progress. The more X’s there are, the motivated you are to keep going. This effect is called loss aversion. Basically, we haven’t come this far to only come this far. The progress is visible. And it’s addictive, in a good way.

To add some spice to this, over a 90 day period of not drinking, switching my phone off for 12-hour stints, and meditating each day, I would put £5 in a box. In the box was a box of matches and a photo of something I was saving up for. If I fail, I would have to burn the money. If I succeed, I would have a bunch of money towards something I wanted. Both stick and carrot.*

*All Credit to Mike Coulter for this piece of inspiration.
 
Forget Big Change. Start With A Tiny Habit.
A Stanford professor called B.J. Fogg is leading the way in behaviour change. He believes the way to make lasting changing is to baby step your way to it. He believes three elements must converge at the same time for a behaviour to occur: Motivation. Ability. And Trigger. His students include one of the founders of Instagram.

The trick to the trigger is to attach it to something you already do. For example, every time I have a shower, I now always do 100 Pilates sit-ups. In short, Tiny Habits works by designing out the need for motivational levels, which can come and go with the wind. An important celebratory pat on the back is important. Because you are rewriting your identity as someone who succeeds.

If those are the questions that you have been asking yourself for far too long, know this, change requires action. Change requires you to raise your standards. Change requires you to do things differently.

A change will have its fair share of discomfort. But, on the other side of change is a new better version of you.

Future You.
All those barriers in the way of your dreams, of the life you want to live have been put there over time by one person: You. You are the one who has convinced yourself that you can’t do something, you are the one with limiting beliefs, you are the one that plays small when the big chance comes along. You are the one that emits either confidence or fear. You are the one who has that brilliant idea or the average one. You are the one who makes people feel like you can take on the world or that it may not work out.

There is always a tendency to blame someone else or put it down to bad luck that something didn’t happen. But, when we look in the mirror, do we see the person who is mastering themselves or the person who is still giving excuses as to why they are not where they want to be.

Workshop with David Hieatt.
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of howies. Finally left a salary in 2001 and hasn't looked back since.

What Will You Learn?

1, Why willpower is sugar.
2, How to start and stick to a morning ritual.
3, How to use the subconscious to make change happen.
4, How to use your imagination to your advantage.
5, Why we need to change the person, not the behaviour.
6, How to hack your sleep.
7, Why a contract with yourself is so powerful.
8, How to see things as you want them to be, not as they are.
9, Why you should always start with the end in mind.
10, Where is your attention?
11, What are the 6 human needs?
12, How to deal with a choice of should and must.
13, How to master the battle between pain and pleasure.
14, How emotion is a superpower of change.
15, How to control your emotional states.
16, Why telling yourself a better story matters.
17, How to raise your standards.
18, How to prime yourself.
19, Why progress equals happiness.
20, Why there are 7 signs of wealth.
21, Why cryptocurrency is a big part of your future.
22, How to hack your mortgage.
23, How can we fit a 3-day seminar into 1 day. (Early start. Late finish)

Good simple lunch is provided. Plus teas and coffees throughout the day.
Please let us know of any dietary requirements you may have by emailing dawn.forster@thedolectures.co.uk

London. January 25th, 2019. £350. 
Only 100 places will be available.

Cancellation Policy

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3-Day Seminar: Do Breakthrough. The Life Changing Magic Of Sorting Your Sh*t Out (Wales - April 11-13th)
Apr
11
to 13 Apr

3-Day Seminar: Do Breakthrough. The Life Changing Magic Of Sorting Your Sh*t Out (Wales - April 11-13th)

Cost: £1500.00 (incl. VAT)

Only 50 places will be available.

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Do Breakthrough takes place each Spring down here in the magical setting of the Do Farm in west Wales.

The reason Clare and I started the Do Lectures was because we were curious to find out why some people reach their potential, and others do not. 

The last ten years of listening to hundreds of speakers, and applying what we had learnt to our own lives and businesses, showed us that there were techniques, methodologies, and ways of thinking that can make a genuine difference. And yes, help you make that breakthrough.

I have always wanted to do this seminar, but as an introvert, I had always held back.

So, we tried this seminar in a 1-day form in 2017 to Beta test it.

I wanted to know if this thing would be useful, practical and deliver results.

Of course, it will take time to know that for sure. But the emails, we have had. Oh boy. (I have included some of the testimonials at the bottom.)

It was enough for us to realise that doing this was no longer ‘we should do this’ but ‘we must do this’. 

So here goes. 

I hope you can come and join us.

Best,
David Hieatt
Co-founder

What Will You Learn?

1, Why changing a little will change a lot.
2, What drives you? What is stopping you?
3, How to use the subconscious and imagination to make change happen.
4, How to overcome limiting beliefs.
5, Why we need to change the person, not the behaviour.
6, How to hack your sleep.
7, Why a contract with yourself is so powerful.
8, How to see things as you want them to be, not as they are.
9, Why you should always start with the end in mind.
10, Where is your attention? Where does it need to be?
11, What are the six human needs?
12, How to deal with a choice of should and must.
13, How to master the battle between pain and pleasure.
14, Why prototyping the future you matters.
15, How to control your emotional states.
16, Why telling yourself a better story matters.
17, How to raise your standards.
18, How to prime yourself.
19, Why progress equals happiness.
20, Why there are seven signs of wealth.
21, Why cryptocurrency is a big part of your future.
22, How to hack your mortgage.
23, How to see the magic of today.

Who Is This For?

You could be running your own business and understand for it to grow, you will have to grow first.
You could have a great career but have a yearning to do something else.
You could have raised some wonderful children and be thinking what is next.
You could be repeating the same mistakes and just need some tools to help you.
You just want to learn how to get better at being you.
You have said ‘one day’ too many times.

You want to say goodbye to your old self. 

Why Attend?
When we start sorting our sh*t out, something happens. We feel we have taken control of our lives. And, it feels good. It's empowering. And it feels like at long last the words have stopped, and the action has begun. And then each day, things just get better.

You may have tried to make a change before, but for whatever reason, it just didn't stick. But, Breakthrough only happens when the desire is strong, and the techniques used to understand the human brain and how best to hack it. Old habits require new thinking.

The Do Lectures has spent the last ten years listening to some of the most incredible speakers on the planet. They have shared their secrets and provided clues on how to Breakthrough when you feel stuck, or if you are on the cusp of making an important change.

This will be an incredible three days. Things will never be the same again.

You Are Not Late For Anything.
Did you ever, you know, say the words?: "It’s too late for me."

Even for just the teeniest-weeniest briefest of moments?

Did you ever want to run to the top of the nearest mountain and scream:

“Sh*t.”

Haven’t you? Honest? Really?

Did you ever see your friends do well and a little part of you thought: Oh boy, secretly I wish that was me?

Did you ever feel time flying by while progress seemed to be slowing down?

Did you ever think how the heck am I only here?

Did you ever think, well, you may have to get a Plan B?

But what if you have been telling yourself the wrong story?

Oh boy, if you only knew.

What if you are not stuck?

And what if you are not late for anything?

What if your best ideas, happiest times, best moments actually lay ahead of you.

What if you could learn how to get out of your own way? Just imagine what you could do.

What if you could Breakthrough?

This seminar has been ten years in the making. It does not rely on inspiration or motivation alone, but rather it pulls in pioneering thinking from leading human behaviour studies around the world. And, provides you with simple ways to apply them to your daily life.  

Our desire to Breakthrough has always been strong, but the techniques we've used to make it happen have been weak. And so, mostly, we fail. But what if we learnt better methodologies, and applied them? Then we would start to see the results that we crave.

For Example.
This January a lot of people will make New Year’s Resolutions. And by the first week of February between 70-80% on average will have given up on them.

It turns out willpower isn’t the best tool to break a habit. And yet each January we use the very same technique that didn’t work the previous year. And yes, we all know how that ends, right?

Willpower Is Sugar.
It gives you a short burst of determination, but then it runs out of steam. Habits are hard to break because they have become a part of daily lives over a long period. Habits need a better technique than willpower alone can provide.

Design, Hack, Build, Maintain The Life You Most Want.
But what if you could learn a set of techniques, practices and methodologies that could deliver the Breakthrough you most want in all parts of your life?

What if you could design, hack, build and maintain the life you most want? 

This three-day seminar is all about getting our act together. Because when we do that, everything gets better. There is magic when we decide and act.

The Thinking.

Three Pillars of Mastery.
To master ourselves there are three strengths that we need to gain. Unless we master them, we will not become the best version of ourselves. We will find Breakthrough hard to achieve. 


Think of them as three legs on a stool.
Each one is required to be of equal length and strength. And therefore, of equal importance. So, when we sit down on it, it is balanced. This allows us to concentrate on doing our best work we have ever done.

 
They allow us to concentrate on the problem in front of us, not underneath us.

 1, Emotional fitness.

2, Physical fitness.

3, Financial fitness.

Emotional fitness.
Lots of people go to a gym to make their body stronger. But what if each day you learnt how to make yourself emotionally stronger? What if you joined a gym for the mind.

Physical fitness.
f you want to be strong in mind, you need to be strong in body. How do you make your default to find time so that you make your body stronger, more flexible, leaner each day?

Financial Fitness.
There will be those who are asking why is financial fitness one of the legs. It’s the thing we least want to talk about, and the thing we most worry about. That’s why.

Our relationship with money isn’t always healthy. If we are paid a lot, we tend to spend to that new level. We often think we need to work crazy hard to make money, and yet if we look at when we made the most money, it was a small moment of inspiration.

If we are going to argue with our loved ones, there is more chance it will be about money than any other single thing. Money is the biggest cause of stress for people.

Selling time can and does indeed help you earn a high income. But you are selling time. Your most limited resource. And time doesn’t scale. Isn't that a truth?

So, what do you have to do to become a master of your money?
1, Spend less than you earn.

2, Save a set amount each month.

3, Understand the magic of small actions.

4, How to choose a great financial advisor.

5, Diversify.

6, Create assets.

7, Have a 6-month money safety-net.

8, Be an investor, not a consumer.

9, Start now.

10, Make your money make money.

(I will be going in-depth on cryptocurrency as this will be the future of money. And I want you to understand a grasp of it before the future arrives.)

Crisis Makes for a Great Editor.
The technical term for this moment is this: S.O.S.O.

Sort Our Shit Out.
We are more likely to want to change if we have to. If we have no choice. A turning point in our lives is helpful because it forces us to make a change. Humans don’t like change. They will do anything to avoid it. Having these moments in our lives is important, even if at the time they were the worst of times. It turns out the worst of times help us find the best of times.

The Destination Needs To Be Known.
Most people know when they go to a train station, where they want to go to. Almost 100%. But most people can’t say the same of their career, their business or even their life. And because we have no clear goal, we end up in a place we didn't want to be in. And then say to ourselves with surprise: "This isn’t where I want to be."

To Change Your Life, You Must First Change Your Habits.
We are the sum-total of our habits. So how do we take control of what we repeatedly do? Because what we repeatedly do shapes our days, our bodies and our minds. But breaking a habit is harder than just carrying on with it. Habits are created over time, and we don’t even know they are habits until we try and opt out of them. Opting out is hard. Why does it take on average 66 days to break a habit? Some take shorter. Some take longer. But a deep understanding is needed to break a habit. Willpower won’t do it.

"We Make Our Habits. Then Our Habits Make Us."
The mistake most people make is trying to change a behaviour and not the person you need to become to make the new habit stick. Imagination is the superpower to changing new habits. Why? Because 95% of habits are sub-consciously driven (right brain). Basically, we don’t even think about them. We just auto-pilot them. To change them, we try and use the left brain. The odds are not stacked in its favour. We need to imagine the person we need to be before we can make the change happen.

What Makes You Cross?
This is one of the best and simplest ways to break a habit. Jerry Seinfeld's productivity secret is better known as ‘Don’t break the chain’. Spend some amount of time doing the desired activity every day, when you do, cross off that day on a calendar.  This creates a chain of X’s showing your progress. The more X’s there are, the more motivated you are to keep going. This effect is called loss aversion. Basically, we haven’t come this far to only come this far. The progress is visible. And it’s addictive, in a good way.

To add some spice to this, over a 90 day period of not drinking, switching my phone off for 12-hour stints, and meditating each day, I would put £5 in a box. In the box are matches and a photo of something I was saving up for. If I fail, I would have to burn the money. If I succeed, I would have a bunch of money towards something I wanted. Both stick and carrot.*

*All Credit to Mike Coulter for this piece of insightful inspiration.

Date.
April 11th-13th, 2019.

Location.
The workshop will take place on the Do Farm. The iconic location for The Do Lectures, West Wales

Early-Bird. (SOLD OUT)

£1,200 (inc. VAT)

Cost.
£1,500 (Inc. VAT)

Includes:
Fresh, local food throughout the day. Drinks over dinner and great conversation with workshop leaders around the fire into the night. Banquet in the barn on the final evening.

Accommodation not included. Welcome to camp on the farm. Bring your tent. Hot showers aplenty. List of local BnB's provided upon request.

Your Coach.

David Hieatt
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of Howies. Finally left a salary in 2001 and hasn't looked back since.

Guest coaches
There will be a series of guest coaches throughout the 3 days from the Do Community that will cover money, fitness, time-management, and figuring your sh*t out.

Testimonials.
“It’s been great seeing the conversations that have come out of that weekend since then, and testing out various elements from the course in my own life.”

“Thank you so much for all your hard work and for everyone there for making us feel so welcome and valued. I can honestly say that the Breakthrough 3 days have changed my life. I returned to my world having shed long held emotional luggage and, just as important, carrying a trunk load of practical and achievable tips on what to do next.
Two actual things:
I have done literally hundreds of push ups (every time I take a pee, awesome!) and it already seems alien not to do one without the other;
During my first 10 minute morning quiet time (before taking tea to my wife) on Monday, my mind unravelled the roots I had wrapped around a work problem and suggested it was time to confront the one thing I was hiding from. I did it that day and I was literally liberated. My interest and passion for my work has returned. At the meeting I was controlled and in the moment and negotiated a truce and an amicable way forward for us all.
But there's lots more - going to bed every night at 10.30, making decisions, not using my in box as my to do list, breathing, running, reframing situations, acting on ideas, being positive about almost everything! I am driving my family mad. I had my kids researching block chains on Sunday! So, let's see how I'm doing in 12 weeks, then 6 months and on from there. For now, thank you DO people. You are super cool.”

“Just wanted to say a huge huge thank you to everyone at Do.
It really did feel such a privilege to be there. Loved the interactiveness of it – being forced to work with other people and each one of them having something different to offer to whatever we were working on. I keep thinking back to conversations and small dawnings of awareness and smiling. Loved all the presentations and the talks – especially Katie Elliott (who magically managed to say everything that was in my head).
An especially huge thank you for the super organising and the food – oh wow – just amazing – I have stalked as many people as I can on Instagram and liked things on their pages – what talent! That soup on Friday was just sha-mazing!
Oh and to Donny – what a master – my shoulders are still feeling good even after driving and being back at the desk.
And to keep you in the #tinyhabits loop – I started my calendar today – 30 minutes walking in the Forest. I try to do it most days but weekends and school holidays I find it easy to skip. I’m 22 days into 30 days of yoga and finding 15 minutes of quiet time helps get clarity for the day; I have also managed to find time to focus on side projects and finances every day – haven’t bitten the bullet on the crypto currency yet as it is waaaay confusing so dedicating some time for research. Oh! And I have “stay curious” on my lock screen on my phone.”

(Photo credit to Jan Garde and Tom Eagar)

Cancellation Policy.

 

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Do Present. How To Give A Talk Like You Have Always Wanted To. (London -  Oct 12th)
Oct
12
9:30 am09:30

Do Present. How To Give A Talk Like You Have Always Wanted To. (London - Oct 12th)

1522939478027.jpeg

Cost: £350.00 (incl. VAT)


How do you give a talk like you have always wanted to?
As you leave that stage, you want to know that you did your best. And to do that, you have to do two important things.

1, Find your voice. 
2, Find the confidence to share it.

They are simple things, but not easy things. Sometimes we get in our own way. We convince ourselves that we aren’t very good at giving talks. Not true, by the way. But, if we keep telling ourselves that, sooner or later we begin to believe it.

The other area that we struggle with is being ourselves. Odd, because we do it every day. But when we get on stage and become this other person. Less funny. Less human. Less engaging.

So what’s the answer?
This workshop will show you how to find your voice. How to be more you. How to stand-out How to use slides that don’t look like slides. How to talk without slides. How to come off-script. How to hold yourself on stage. How to relax. And how to learn to love the performance.

Doing a great talk is not about following a method. It’s not about rules. It’s not about one minute a slide. A great presentation is about finding your true voice. It’s about understanding what you want the audience to do and feel afterwards. Ultimately, it is all about being you.

You know when you’ve seen a great presenter. They effortlessly hold the stage. They don’t seem to use notes. They keep you enthralled for the whole talk. You don’t know how long they’ve been talking about but you haven’t looked at your watch or picked up your phone once. A great speaker leaves you informed, entertained and uplifted. A great speaker has learnt that hardest thing: To just be themselves. And how to relax to let that happen.

Why does a great talk matters?
Presentations and talks now exist forever. They sit on the internet longer than you’ll work. They need to be brilliant. They need to be compelling. They need to help you grow your business.

What will you learn?
How to prepare so you won’t forget?
How to use films to do the hard work?
How to relax on stage?
How to keep time without looking at your phone?
Learn the importance of a great talk. 
Learn how to read the motivations of the audience. 
How to learn your own style? Yes, you have one.
How to learn your own voice? Ditto, for that too.
How to be you? You are very good at that.
(This isn’t about copying the best; it’s about finding your best.)
How to deal with questions, even tricky ones?
How to use your humour? 
How to close the talk on a high?
This workshop is restricted to 25 people. 
Expect to present in front of everyone. 
Expect to be filmed.

Your Coach.
Mark Shayler is one of Britain’s most charismatic keynote speakers. He has made a reputation by thinking on his feet, by engaging audiences all over the world. He has spoken to some of the biggest companies in the world. When he isn’t on stage he is a leading change consultant for companies.

Good simple lunch is provided. Plus teas and coffees throughout the day. Please let us know of any dietary requirements you may have by emailing dawn.forster@thedolectures.co.uk

Cancellation Policy

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The Magic of Being Human: How Great Brands Use A Superpower To Stand Out and Thrive In A Busy World. (London - Oct 5th) - SOLD OUT
Oct
5
9:30 am09:30

The Magic of Being Human: How Great Brands Use A Superpower To Stand Out and Thrive In A Busy World. (London - Oct 5th) - SOLD OUT

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Cost: £350.00 (incl. VAT)

*THIS WORKSHOP HAS SOLD OUT*


Why Attend?
The brands that will stand out in a busy world will be the most human. This workshop will help you start communicating like a human, and not a brand. You have a superpower, you just need to understand how to use it.

Who tells their story so it connects with another human being will win. Who learns to listen will win. Who learns to give will win. Who retains their sense of humour will win. Ultimately, who is most human will win.

For some odd reason, most brands act and communicate like a robot. They have a brand manual. But they can't go off script. Going off script is where the magic is. It's where the humans are.

Being human is a superpower for brands because its customers are humans too.

Not A Theorist.
David Hieatt is not a theorist. This has been learnt from building companies and not by reading books about building companies. He sold howies to Timberland after building it from his living room floor. He has started the iconic Do Lectures which has been voted one of the top ten ideas festivals in the world by The Guardian. He now runs Hiut Denim Co which is on a quest to get 400 people their jobs back. And has done talks at Apple, Google, and Red Bull.

Three Stories of Note.

1. Southwest Airlines example.
They retain their humanness by having fun with the safety announcement.

“Place the oxygen mask over yourself first. Then your children. If you’re travelling with more than one child, give the oxygen to the one with the most earning potential first.”

What are funny flight announcements worth? What is being human worth?

1.5% surveyed mentioned the announcements. In terms of Loyalty terms, they calculated they were worth $143 million dollars. Going off script keeps customers.

2. Dollar Shave Club.
Ok, so you have never run a business before. You don’t know how to make a razor. But you have identified that razors are way too expensive. And a subscription service could work. So what do you next?

Well, you spend 11 months writing a script. Every word considered. Every joke was rewritten. Time and time again. Anything that wasn’t essential was taken out. Every moment, every frame, had to have a reason or a point. Once they agreed on what they had to say, they wrote jokes on top of the brand-messaging bones that remained. Their thinking went like this.

“Keeping the video silly and light, the sharp-witted duo aimed for a self-deprecating tone. "People understand brand messaging, and when you subvert that, they recognize the risk you took.”
"Learn to trust the funny. If you take a risk, you may get a reward."
Case in point: the F-bomb. Dubin (founder) wanted the video's first punch to land hard, but he was struggling to come up with the right line. Then Aniello (director) just said it: "Our blades are f**king great."

"I remember Dubin’s face when I first said that line," Aniello recalls. "There was a half a second of concern, and then whatever angel sitting on his shoulder--or devil maybe--said, 'Go for it.'"
The company spent $4,500 on the ad. Within 48 hours, 12,000 people had signed up for the service. Within the first 3 months, the ad racked up 4.5 million shares. Apart from some Google Adwords, they had no other marketing. Unilever bought Dollar Shave Club for 1 billion.

They went off script by working on the script, knowing that a sense of humour would cut through the noise.

3. Instagram Stories.
Instagram is a great tool. It has made good photographers of us all. Perfection was suddenly only one filter away. And everybody had this perfect life: Double rainbows and Gin and Tonics on the deck. But when perfection was available to everyone it no longer stood out like it once did.

Instagram, knowing this, launched a way of showing a more real life. Instagram stories do not let you make things look perfect. It is designed to tell a different story. A real one. And, as humans, we connect to a real story much stronger than a perfect one.

A Great Brand Takes You On A Journey.
Every brand wants you to buy something. Almost without exception. But, there is new kind of brand emerging out there, yes it wants you to buy its product or service, but along the way it wants to make you feel something for why it exists, it's mission, its reason to be in business.

The Human Brands Are Coming.
These emerging brands want to retain their identity, their purpose, their sense of humour. The attributes that make us, well, human. Warts and all.

They don’t have brand books. They have humans.

They have a desire to take you on an incredible journey, 18 inches from your head to your heart. It wants you to feel something as well as buy something. It wants to remind you that you are human. And it wants to remind you that there are humans running this company, too. 

It turns out, we like our companies to be human. Because we are human, too. Who knew?

I am a big fan of Wired Magazine, and it keeps telling me the robots are coming. But, if you see the communications out there on social media from most brands today, you will know this: The robots are not coming, they are already here.

You Don’t Have To Outspend Them. Just Be More Human Than Them.
Here’s the good news. It’s no longer about how much you spend. 

It is very much about can you connect emotionally with another human being and make them feel something. Because on the other side of each communication is another human.

Yes, we live in a busy world. And, it’s getting busier. The demand for our time is out of control. But the supply of time is the same as it has always been.

Time is the one asset that no one can make any more of, and the honest truth is we are all finding it hard to keep up. Both on an individual level, and a business level.

So those who will stand out will be those who dare to be human.

The great brands in the world have ears, not just a mouth.

So how about listening? How about we switch off transmit, and switch back on receive.

Engagement isn’t about how much you got retweeted; it’s about how much you listened. And did you listen to what they are saying? And did you respond as a human would?  How about developing a strategy around giving? Humans are hard-wired to give. And yet very few brands understand this. They are too busy selling.

How about us being human. And communicating like a human, not just a brand. The best relationships and the longest lasting are where you give a shit. Be human. Human’s like that.

Workshop with David Hieatt.
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of howies. Finally left a salary in 2001 and hasn't looked back since.

What Will You Learn?
1, Who is leading the way?
2, What are they doing?
3, What can be learned from them?
4, What are the tools of this superpower?
5, How can I learn to use them well?
6, What are the big things I can do?
7, What are the small things?
8, How to understand the power of listening.
9, Why vulnerability is not a weakness.
10, How to understand the power of giving.
11, How to understand the power of moments.
12, How to tell your story like it matters to another human being.
13, How to understand your voice is much more than what you say.
14, Why logic is a blunt tool and why emotion is such a powerful one.
15, Why perfection doesn't let us see the real you.
16, Why giving a shit is contagious.
17, Why humour is gold.
18, Why being brave with your story will reward your business.
19, Why transparency builds fans.
20, Why being human makes you stand out.
21, Why isn't everyone using this superpower?
22, How to use it to grow my business.
23, How to use it to become the brand I always wanted to be.

Good simple lunch is provided. Plus teas and coffees throughout the day.
Please let us know of any dietary requirements you may have by emailing dawn.forster@thedolectures.co.uk

This workshop will only be run twice a year. Once in the Spring, and once in the Autumn.

Cancellation Policy

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Do Breakthrough: The Life-Changing Magic Of Sorting Your Sh*t Out. (London - Oct 4th) - SOLD OUT
Oct
4
9:00 am09:00

Do Breakthrough: The Life-Changing Magic Of Sorting Your Sh*t Out. (London - Oct 4th) - SOLD OUT

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Cost: £350.00 (incl. VAT)

This workshop is a 1-day hybrid version of our annual 3-day Do Breakthrough seminar.

*THIS WORKSHOP HAS SOLD OUT*


This Breakthrough Seminar will help you take that big next step.

Why Attend?
You keep telling yourself that you are stuck. You are not. Old habits just require new strategies. You have convinced yourself you are too late for change. You are not late for anything. You keep telling yourself you have to find your passion. But only 20% of us have a single passion. So for 80% of us that just leads to more frustration. You keep telling yourself a story that is almost guaranteed to limit your success. Why do we do that?

This day is challenging. As it should be. But, it is a very supportive environment.

The feedback from past attendees has been incredible, powerful and to be honest, it has given us a real drive to do more. There is no denying this: Sorting our sh*t out, is one of the most magical feelings you can feel. I know you hear this phrase a lot, but this is life-changing.

But, don't think this complex. This is not.  We share with you simple strategies that can quickly be adopted into your every day to make a breakthrough happen. We have learnt them from listening to over 300 speakers and some of the world's most pioneering behavioural scientists. We have done a ton of work.

This is an incredible day. Because you have taken the first step.

We offer a full refund, no questions asked, to anyone who attends and doesn't walk away with the super powers to change their life.

The Thinking.

Three Pillars of Mastery.

To master ourselves there are three strengths that we need to gain. Unless we master them, we will not become the best version of ourselves. We will find breakthrough hard to achieve. 
 
Think of them as three legs on a stool.
Each one is required to be of equal length and strength. And therefore, of equal importance. So, when we sit down on it, it is balanced. This allows us to concentrate on doing our best work we have ever done.

They allow us to concentrate on the problem in front of us, not underneath us.

1, Emotional fitness.
2, Physical fitness.
3, Financial fitness.
 
Emotional fitness.
Lots of people go to a gym to make their body stronger. But what if each day you learnt how to make yourself emotionally stronger? What if you joined a gym for the mind?
 
Physical fitness.
If you want to be strong in the mind, you need to be strong in the body. How do you make your default to find time so that you make your body stronger, more flexible, leaner each day? 
 
Financial Fitness.
There will be those are asking why is financial fitness one of the legs. It’s the thing we least want to talk about, and the thing we most worry about. That’s why.

Our relationship with money isn’t always healthy. If we are paid a lot, we tend to spend to that new level. We often think we need to work crazy hard to make money, and yet if we look at when we made the most money, it was a small moment of inspiration.

If we are going to argue with our loved ones, there is more chance it will be about money than any other single thing. Money is the biggest cause of stress for people.

Selling time can and does indeed help you earn a high income. But you are selling time. Your most limited resource. And time doesn’t scale. Isn't that a truth?

So, what do you have to do to become a master of your money?

1, Spend less than you earn.
2, Save a set amount each month.
3, Be tax efficient.
4, Get a great financial advisor.
5, Diversify.
6, Create assets.
7, Have a 6-month money safety-net.
8, Be an investor, not a consumer.
9, Start now.
10, Make your money make money.

(I will be going in-depth on cryptocurrency as this will be the future of money. And I want you to understand a grasp of it before the future arrives.

Life-Changing Magic Of This Moment.

S.O.S.O. | The technical term for this moment is this:
 
Sort Our Shit Out.
We are more likely to want to change if we have to, if we have no choice. A turning point in our lives is helpful because it forces to make a change. Humans don’t like change. They will do anything to avoid it. Having these moments in our lives is important, even if at the time they were the worst of times. It turns out the worst of times help us find the best of times.

Back Story.
 
The Destination Needs To Be Known.
Most people know when they go to a train station, where they want to go to. Almost 100%. But most people can’t say the same of their career, their business or even their life. And because we have no clear goal, we end up in a place we didn't want to be in. And then say to ourselves with surprise: This isn’t where I want to be.

To Change Your Life, You Must First Change Your Habits.
We are the sum-total of our habits. So how do we take control of what we repeatedly do? Because what we repeatedly do shapes our days, our bodies and our minds. But breaking a habit is harder than just carrying on with it. Habits are created over time, and we don’t even know they are habits until we try and opt out of them. Opting out is hard. Why does it take on average 66 days to break a habit? Some take shorter. Some take longer. But a deep understanding is needed to break a habit. Willpower won’t do it.

"We Make Our Habits. Then Our Habits Make Us."
The mistake most people make is trying to change a behaviour and not the person you need to become to make the new habit stick. Imagination is the superpower to changing new habits. Why? Because 95% of habits are sub-consciously driven (right brain). Basically, we don’t even think about them. We just auto-pilot them. And to change them, we try and use the left brain. The odds are not stacked in its favour. We need to imagine the person we need to be before we can make the change happen.

What Makes You Cross?
This is one of the best and simplest way to break a habit. Jerry Seinfeld productivity secret is better known as ‘Don’t break the chain’. Spend some amount time doing the desired activity every day, when you do, cross off that day on a calendar.  This creates a chain of X’s showing your progress. The more X’s there are, the motivated you are to keep going. This effect is called loss aversion. Basically, we haven’t come this far to only come this far. The progress is visible. And it’s addictive, in a good way.

To add some spice to this, over a 90 day period of not drinking, switching my phone off for 12-hour stints, and meditating each day, I would put £5 in a box. In the box was a box of matches and a photo of something I was saving up for. If I fail, I would have to burn the money. If I succeed, I would have a bunch of money towards something I wanted. Both stick and carrot.*

*All Credit to Mike Coulter for this piece of inspiration.
 
Forget Big Change. Start With A Tiny Habit.
A Stanford professor called B.J. Fogg is leading the way in behaviour change. He believes the way to make lasting changing is to baby step your way to it. He believes three elements must converge at the same time for a behaviour to occur: Motivation. Ability. And Trigger. His students include one of the founders of Instagram.

The trick to the trigger is to attach it to something you already do. For example, every time I have a shower, I now always do 100 Pilates sit-ups. In short, Tiny Habits works by designing out the need for motivational levels, which can come and go with the wind. An important celebratory pat on the back is important. Because you are rewriting your identity as someone who succeeds.

If those are the questions that you have been asking yourself for far too long, know this, change requires action. Change requires you to raise your standards. Change requires you to do things differently.

A change will have its fair share of discomfort. But, on the other side of change is a new better version of you.

Future You.
All those barriers in the way of your dreams, of the life you want to live have been put there over time by one person: You. You are the one who has convinced yourself that you can’t do something, you are the one with limiting beliefs, you are the one that plays small when the big chance comes along. You are the one that emits either confidence or fear. You are the one who has that brilliant idea or the average one. You are the one who makes people feel like you can take on the world or that it may not work out.

There is always a tendency to blame someone else or put it down to bad luck that something didn’t happen. But, when we look in the mirror, do we see the person who is mastering themselves or the person who is still giving excuses as to why they are not where they want to be.

Workshop with David Hieatt.
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of howies. Finally left a salary in 2001 and hasn't looked back since.

What Will You Learn?

1, Why willpower is sugar.
2, How to start and stick to a morning ritual.
3, How to use the subconscious to make change happen.
4, How to use your imagination to your advantage.
5, Why we need to change the person, not the behaviour.
6, How to hack your sleep.
7, Why a contract with yourself is so powerful.
8, How to see things as you want them to be, not as they are.
9, Why you should always start with the end in mind.
10, Where is your attention?
11, What are the 6 human needs?
12, How to deal with a choice of should and must.
13, How to master the battle between pain and pleasure.
14, How emotion is a superpower of change.
15, How to control your emotional states.
16, Why telling yourself a better story matters.
17, How to raise your standards.
18, How to prime yourself.
19, Why progress equals happiness.
20, Why there are 7 signs of wealth.
21, Why cryptocurrency is a big part of your future.
22, How to hack your mortgage.
23, How can we fit a 3-day seminar into 1 day. (Early start. Late finish)

Good simple lunch is provided. Plus teas and coffees throughout the day.
Please let us know of any dietary requirements you may have by emailing dawn.forster@thedolectures.co.uk

This next 1 day workshop will run again in Spring.

London. October 4th, 2018. £350. 
Only 100 places will be available.

Cancellation Policy

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