The Magic of Being Human - How Great Brands Use A Superpower To Stand Out and Thrive In A Busy World. (London - March)
Mar
9
9:30 AM09:30

The Magic of Being Human - How Great Brands Use A Superpower To Stand Out and Thrive In A Busy World. (London - March)

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350.00
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When:  Friday, 9th March 9.30am - 7:30pm

Where: London. To Be Announced


Why Attend?
 
The brands that will stand out in a busy world will be the most human. This workshop will help you start communicating like a human, and not a brand. You have a superpower, you just need to understand how to use it.

Who tells their story so it connects with another human being will win. Who learns to listen will win. Who learns to give will win. Who retains their sense of humour will win. Ultimately, who is most human will win.

For some odd reason, most brands act and communicate like a robot. They have a brand manual. But they can't go off script. Going off script is where the magic is. It's where the humans are.

Being human is a superpower for brands because it's customers are humans too.

Not A Theorist.
 
David Hieatt is not a theorist. This has been learnt from building companies and not by reading books about building companies. He sold howies to Timberland after building it from his living room floor. He has started the iconic Do Lectures which has been voted one of the top ten ideas festivals in the world by The Guardian. He now runs Hiut Denim Co which is on a quest to get 400 people their jobs back. And has done talks at Apple, Google, and Red Bull.
 


Three Stories of Note.


1. Southwest Airlines example.

They retain their humanness by having fun with the safety announcement.

“Place the oxygen mask over yourself first. Then your children. If you’re travelling with more than one child, give the oxygen to the one with the most earning potential first.”

What are funny flight announcements worth? What is being human worth?

1.5% surveyed mentioned the announcements. In terms of Loyalty terms, they calculated they were worth $143 million dollars. Going off script keeps customers.

2. Dollar Shave Club.

Ok, so you have never run a business before. You don’t know how to make a razor. But you have identified that razors are way too expensive. And a subscription service could work. So what do you next? 

Well, you spend 11 months writing a script. Every word considered. Every joke was rewritten. Time and time again. Anything that wasn’t essential was taken out. Every moment, every frame, had to have a reason or a point. Once they agreed on what they had to say, they wrote jokes on top of the brand-messaging bones that remained. Their thinking went like this.

“Keeping the video silly and light, the sharp-witted duo aimed for a self-deprecating tone. "People understand brand messaging, and when you subvert that, they recognize the risk you took.”
 "Learn to trust the funny. If you take a risk, you may get a reward."
Case in point: the F-bomb. Dubin (founder) wanted the video's first punch to land hard, but he was struggling to come up with the right line. Then Aniello (director) just said it: "Our blades are f**king great."
"I remember Dubin’s face when I first said that line," Aniello recalls. "There was a half a second of concern, and then whatever angel sitting on his shoulder--or devil maybe--said, 'Go for it.'"

The company spent $4,500 on the ad. Within 48 hours, 12,000 people had signed up for the service. Within the first 3 months, the ad racked up 4.5 million shares. Apart from some Google Adwords, they had no other marketing. Unilever bought Dollar Shave Club for 1 billion.


They went off script by working on the script, knowing that a sense of humour would cut through the noise.

3. Instagram Stories.

Instagram is a great tool. It has made good photographers of us all. Perfection was suddenly only one filter away. And everybody had this perfect life: Double rainbows and Gin and Tonics on the deck. But when perfection was available to everyone it no longer stood out like it once did.

Instagram, knowing this, launched a way of showing a more real life. Instagram stories do not let you make things look perfect. It is designed to tell a different story. A real one. And, as humans, we connect to a real story much stronger than a perfect one.


A Great Brand Takes You On A Journey.

Every brand wants you to buy something. Almost without exception. But, there is new kind of brand emerging out there, yes it wants you to buy its product or service, but along the way it wants to make you feel something for why it exists, it's mission, its reason to be in business.

The Human Brands Are Coming.

These emerging brands want to retain their identity, their purpose, their sense of humour. The attributes that make us, well, human. Warts and all.

They don’t have brand books. They have humans.

They have a desire to take you on an incredible journey, 18 inches from your head to your heart. It wants you to feel something as well as buy something. It wants to remind you that you are human. And it wants to remind you that there are humans running this company, too. 

It turns out, we like our companies to be human. Because we are human, too. Who knew?

I am a big fan of Wired Magazine, and it keeps telling me the robots are coming. But, if you see the communications out there on social media from most brands today, you will know this: The robots are not coming, they are already here.

You Don’t Have To Outspend Them. 
Just Be More Human Than Them.


Here’s the good news. It’s no longer about how much you spend. 

It is very much about can you connect emotionally with another human being and make them feel something. Because on the other side of each communication is another human. 

Yes, we live in a busy world. And, it’s getting busier. The demand for our time is out of control. But the supply of time is the same as it has always been.

Time is the one asset that no one can make any more of, and the honest truth is we are all finding it hard to keep up. Both on an individual level, and a business level.

So those who will stand out will be those who dare to be human.

The great brands in the world have ears, not just a mouth.

So how about listening? How about we switch off transmit, and switch back on receive. 

Engagement isn’t about how much you got retweeted; it’s about how much you listened. And did you listen to what they are saying? And did you respond as a human would?  How about developing a strategy around giving? Humans are hard-wired to give. And yet very few brands understand this. They are too busy selling.

How about us being human. And communicating like a human, not just a brand. The best relationships and the longest lasting are where you give a shit. Be human. Human’s like that.

Workshop with David Hieatt.
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of howies. Finally left a salary in 2001 and hasn't looked back since.

What Will You Learn?

1, Who is leading the way?
2, What are they doing?
3, What can be learned from them?
4, What are the tools of this superpower?
5, How can I learn to use them well?
6, What are the big things I can do?
7, What are the small things?
8, How to understand the power of listening.
9, Why vulnerability is not a weakness.
10, How to understand the power of giving.
11, How to understand the power of moments.
12, How to tell your story like it matters to another human being.
13, How to understand your voice is much more than what you say.
14, Why logic is a blunt tool and why emotion is such a powerful one.
15, Why perfection doesn't let us see the real you.
16, Why giving a shit is contagious.
17, Why humour is gold.
18, Why being brave with your story will reward your business.
19, Why transparency builds fans.
20, Why being human makes you stand out.
21, Why isn't everyone using this superpower?
22, How to use it to grow my business.
23, How to use it to become the brand I always wanted to be.


 

This workshop will only be run twice in 2018. Once in the Spring, and once in the Autumn.

 

 

Cancellation Policy

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Breakthrough 3-Day Seminar: The Life-Changing Magic Of Sorting Your Shit Out
Apr
19
10:00 AM10:00

Breakthrough 3-Day Seminar: The Life-Changing Magic Of Sorting Your Shit Out

1,200.00
Quantity:
Add To Cart

Hi There,

We are launching our very first 3-day seminar:

Breakthrough. The Life-Changing Magic of Sorting Your Sh*T Out. 

It will take place each Spring down here in the magical setting of the Do Farm in West Wales.

The reason Clare and I started the Do Lectures was because we were curious to find out why some people reach their potential, and others do not. 

The last ten years of listening to hundreds of speakers, and applying what we had learnt to our own lives and businesses, showed us that there were techniques, methodologies, and ways of thinking that can make a genuine difference. And yes, help you make that breakthrough.

I have always wanted to do this seminar, but as an introvert, I had always held back.

So, we tried this seminar in a 1-day form to Beta test it.

I wanted to know if this thing would be useful, practical and deliver results.

Of course, it will take time to know that for sure. But the emails, we have had. Oh boy. (I have included some of the testimonials at the bottom.)

It was enough for us to realise that doing this was no longer ‘we should do this’ but ‘we must do this’. 

So here goes. 

I hope you can come and join us.

 

Best,
David Hieatt
Co-founder 

 

 

You Are Not Late For Anything. 

Did you ever, you know, say the words?: "It’s too late for me."

Even for just the teeniest-weeniest briefest of moments?

Did you ever want to run to the top of the nearest mountain and scream:

“Sh*t.”

You haven’t? Honest? Really?

Did you ever see your friends do well and a little part of you thought: Oh boy, secretly I wish that was me?

Did you ever feel time flying by while progress seemed to be slowing down?

Did you ever think how the heck am I only here?

Did you ever think, well, you may have to get a Plan B?

But what if you have been telling yourself the wrong story?

Oh boy, if you only knew.

What if you are not stuck?

And what if you are not late for anything?

What if your best ideas, happiest times, best moments actually lay ahead of you.

What if you could learn how to get out of your own way? Just imagine what you could do.

What if you could Breakthrough?


 

Breakthrough. The Life-Changing Magic of Sorting Your Sh*t out.

April 19th-21st. 2018.

This seminar has been ten years in the making. It does not rely on inspiration or motivation alone, but rather it pulls in pioneering thinking from leading human behaviour studies around the world. And, provides you with simple ways to apply them to your daily life.  

Our desire to Breakthrough has always been strong, but the techniques we've used to make it happen have been weak. And so, mostly, we fail. But what if we learnt better methodologies, and applied them? Then we would start to see the results that we crave.

 For Example.

This January a lot of people will make New Year’s Resolutions. And by the first week of February between 70-80% on average will have given up on them.

It turns out willpower isn’t the best tool to break a habit. And yet each January we use the very same technique that didn’t work the previous year. And yes, we all know how that ends, right?

Willpower Is Sugar.

It gives you a short burst of determination, but then it runs out of steam. Habits are hard to break because they have become a part of daily lives over a long period. Habits need a better technique than willpower alone can provide.

Design, Hack, Build, Maintain The Life You Most Want. 

 But what if you could learn a set of techniques, practices and methodologies that could deliver the Breakthrough you most want in all parts of your life?

What if you could design, hack, build and maintain the life you most want? 

This three-day seminar is all about getting our act together. Because when we do that, everything gets better. There is magic when we decide and act.

 



Why Attend?

When we start sorting our sh*t out, something happens. We feel we have taken control of our lives. And, it feels good. It's empowering. And it feels like at long last the words have stopped, and the action has begun. And then each day, things just get better.

You may have tried to make a change before, but for whatever reason, it just didn't stick. But, Breakthrough only happens when the desire is strong, and the techniques used to understand the human brain and how best to hack it. Old habits require new thinking.

The Do Lectures has spent the last ten years listening to some of the most incredible speakers on the planet. They have shared their secrets and provided clues on how to Breakthrough when you feel stuck, or if you are on the cusp of making an important change.

This will be an incredible three days. Things will never be the same again.



 

The Thinking.

Three Pillars of Mastery.

To master ourselves there are three strengths that we need to gain. Unless we master them, we will not become the best version of ourselves. We will find Breakthrough hard to achieve. 


Think of them as three legs on a stool. 

Each one is required to be of equal length and strength. And therefore, of equal importance. So, when we sit down on it, it is balanced. This allows us to concentrate on doing our best work we have ever done.

 
They allow us to concentrate on the problem in front of us, not underneath us.

 1, Emotional fitness.

2, Physical fitness.

3, Financial fitness.

 
Emotional fitness.

Lots of people go to a gym to make their body stronger. But what if each day you learnt how to make yourself emotionally stronger? What if you joined a gym for the mind?

 
Physical fitness.

If you want to be strong in mind, you need to be strong in body. How do you make your default to find time so that you make your body stronger, more flexible, leaner each day? 

 
Financial Fitness.

There will be those who are asking why is financial fitness one of the legs. It’s the thing we least want to talk about, and the thing we most worry about. That’s why.

Our relationship with money isn’t always healthy. If we are paid a lot, we tend to spend to that new level. We often think we need to work crazy hard to make money, and yet if we look at when we made the most money, it was a small moment of inspiration.

If we are going to argue with our loved ones, there is more chance it will be about money than any other single thing. Money is the biggest cause of stress for people.

 Selling time can and does indeed help you earn a high income. But you are selling time. Your most limited resource. And time doesn’t scale. Isn't that a truth?

 

 

So, what do you have to do to become a master of your money?

 1, Spend less than you earn.

2, Save a set amount each month.

3, Understand the magic of small actions.

4, How to choose a great financial advisor.

5, Diversify.

6, Create assets.

7, Have a 6-month money safety-net.

8, Be an investor, not a consumer.

9, Start now.

10, Make your money make money.

(I will be going in-depth on cryptocurrency as this will be the future of money. And I want you to understand a grasp of it before the future arrives.)

 

 

Crisis Makes for a Great Editor.

The technical term for this moment is this: S.O.S.O.


Sort Our Shit Out.

We are more likely to want to change if we have to. If we have no choice. A turning point in our lives is helpful because it forces us to make a change. Humans don’t like change. They will do anything to avoid it. Having these moments in our lives is important, even if at the time they were the worst of times. It turns out the worst of times help us find the best of times.


The Destination Needs To Be Known.

Most people know when they go to a train station, where they want to go to. Almost 100%. But most people can’t say the same of their career, their business or even their life. And because we have no clear goal, we end up in a place we didn't want to be in. And then say to ourselves with surprise: "This isn’t where I want to be."


To Change Your Life, You Must First Change Your Habits.

We are the sum-total of our habits. So how do we take control of what we repeatedly do? Because what we repeatedly do shapes our days, our bodies and our minds. But breaking a habit is harder than just carrying on with it. Habits are created over time, and we don’t even know they are habits until we try and opt out of them. Opting out is hard. Why does it take on average 66 days to break a habit? Some take shorter. Some take longer. But a deep understanding is needed to break a habit. Willpower won’t do it.


"We Make Our Habits. Then Our Habits Make Us."

 The mistake most people make is trying to change a behaviour and not the person you need to become to make the new habit stick. Imagination is the superpower to changing new habits. Why? Because 95% of habits are sub-consciously driven (right brain). Basically, we don’t even think about them. We just auto-pilot them. To change them, we try and use the left brain. The odds are not stacked in its favour. We need to imagine the person we need to be before we can make the change happen.


What Makes You Cross? (See photo above)

This is one of the best and simplest ways to break a habit. Jerry Seinfeld's productivity secret is better known as ‘Don’t break the chain’. Spend some amount of time doing the desired activity every day, when you do, cross off that day on a calendar.  This creates a chain of X’s showing your progress. The more X’s there are, the more motivated you are to keep going. This effect is called loss aversion. Basically, we haven’t come this far to only come this far. The progress is visible. And it’s addictive, in a good way.

To add some spice to this, over a 90 day period of not drinking, switching my phone off for 12-hour stints, and meditating each day, I would put £5 in a box. In the box were matches and a photo of something I was saving up for. If I fail, I would have to burn the money. If I succeed, I would have a bunch of money towards something I wanted. Both stick and carrot.*

*All Credit to Mike Coulter for this piece of insightful inspiration.

 

 

What Will You Learn?

1, Why tiny habits will make a massive change?

2, What drives you? What is stopping you?

3, How to use the subconscious and imagination to make change happen?

4, How to overcome limiting beliefs?

5, Why we need to change the person, not the behaviour?

6, How to hack your sleep?

7, Why a contract with yourself is so powerful?

8, How to see things as you want them to be, not as they are?

9, Why you should always start with the end in mind?

10, Where is your attention?

11, What are the 6 human needs?

12, How to deal with a choice of should and must?

13, How to master the battle between pain and pleasure?

14, Why prototyping the future you matters?

15, How to control your emotional states?

16, Why telling yourself a better story matters?

17, How to raise your standards?

18, How to prime yourself?

19, Why progress equals happiness?

20, Why there are 7 signs of wealth?

21, Why cryptocurrency is a big part of your future?

22, How to hack your mortgage?

23, How to see the magic of today?

 

 

To attend 'Breakthrough: The Life-Changing Magic of Sorting Your Sh*t Out', book a place here.

 

Date.
April 19th-21st, 2018.

 

Location.
The workshop will take place on the Do Farm. The iconic location for The Do Lectures, West Wales

 

Cost.
£1,200 (Inc. VAT)

 

Includes:
Fresh, local food throughout the day. Evening workshop drinks and dinner with workshop leaders, and great conversation into the night. 

Accommodation not included. Welcome to camp on the farm. Bring your tent. Hot showers aplenty. List of local BnB's provided upon request.

 

Only 100 places will be available.

 

Your coach.

David Hieatt
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of howies. Finally left a salary in 2001 and hasn't looked back since.

Guest coaches
There will be a series of guest coaches throughout the 3 days from the Do Community that will cover money, fitness, time-management, and figuring your sh*t out.

 

 

Testimonials.

- "I'll be grateful if you can pass on my thanks to the whole team for an excellent and thought-provoking event on Friday. It went into many unexpected but welcome areas. It should be sub-titled "how to write a manifesto for sorting your sh*t out!"
 

- "A few weeks after attending your truly inspiring Lecture - a lot of the areas that we covered on the day resonated with me and played over and over in my mind and I knew I just had to bite the bullet. 

I resigned from my job a month ago and am now freelancing and taking on projects at my own discretion giving myself the creative and financial freedom that I have always craved.

The day after the course I was full of energy and optimism and wanted to email the guys to say thank you and to tell you that I was going to quit my job but I stopped myself and made a promise to myself that I could only email when I had actually done it.  

So here it is. Thank you for putting together a genuinely thought-provoking lecture that gets results. Thank you for sharing all your wisdom, experiences and your own stories on how to motivate yourself and others. Thank you for all the tips and support on the day and thank you for a really uplifting experience that has completely changed my life. 

You are the best of the best."

 

 

"The word future has two U's. The Old U. And the Future U. The journey between the two is a journey called life."

View Event →

Breakthrough: The Life-Changing Magic Of Sorting Your Sh*t Out. (London - December)
Dec
1
9:00 AM09:00

Breakthrough: The Life-Changing Magic Of Sorting Your Sh*t Out. (London - December)


Location: Cecil Sharp House, 2 Regent's Park Road, London NW1 7AY

This workshop will become a 3-day event in the Spring 2018. It will take a place once a year.

Why Attend?

When we start sorting our sh*t out, something happens. We feel we have taken control of our lives. And, it feels good. It's empowering. And it feels like at long last the words have stopped and the action has begun. And then each day, things just get better.

You may have tried to make a change before, but for whatever reason, it just didn't stick. But, breakthrough only happens when the desire is strong and the techniques used really understand the human brain and how best to hack it. Old habits require new thinking.

The Do Lectures has spent the last 10 years listening to some of the most incredible speakers on the planet. They have shared their secrets and provided clues on how to Breakthrough when you feel stuck, or if you are on the cusp of making an important change.

This is an incredible day. Because you have taken the first step.
 

-

 

The Thinking.

Three Pillars of Mastery.

 
To master ourselves there are three strengths that we need to gain. Unless we master them, we will not become the best version of ourselves. We will find breakthrough hard to achieve. 
 
Think of them as three legs on a stool.
 
Each one is required to be of equal length and strength. And therefore, of equal importance. So, when we sit down on it, it is balanced. This allows us to concentrate on doing our best work we have ever done.
 
They allow us to concentrate on the problem in front of us, not underneath us.
 
1, Emotional fitness.
2, Physical fitness.
3, Financial fitness.
 
Emotional fitness.
 
Lots of people go to a gym to make their body stronger. But what if each day you learnt how to make yourself emotionally stronger? What if you joined a gym for the mind?
 
Physical fitness.
 
If you want to be strong in the mind, you need to be strong in the body. How do you make your default to find time so that you make your body stronger, more flexible, leaner each day? 
 
Financial Fitness.
 
There will be those are asking why is financial fitness one of the legs. It’s the thing we least want to talk about, and the thing we most worry about. That’s why.
 
Our relationship with money isn’t always healthy. If we are paid a lot, we tend to spend to that new level. We often think we need to work crazy hard to make money, and yet if we look at when we made the most money, it was a small moment of inspiration.
 
If we are going to argue with our loved ones, there is more chance it will be about money than any other single thing. Money is the biggest cause of stress for people.
 
Selling time can and does indeed help you earn a high income. But you are selling time. Your most limited resource. And time doesn’t scale. Isn't that a truth?
 
So, what do you have to do to become a master of your money?
 
1, Spend less than you earn.
2, Save a set amount each month.
3, Be tax efficient.
4, Get a great financial advisor.
5, Diversify.
6, Create assets.
7, Have a 6-month money safety-net.
8, Be an investor, not a consumer.
9, Start now.
10, Make your money make money.

(I will be going in-depth on cryptocurrency as this will be the future of money. And I want you to understand a grasp of it before the future arrives.)

 

-

 

Life-Changing Magic Of This Moment.

S.O.S.O.

The technical term for this moment is this:
 
 Sort Our Shit Out.
 
We are more likely to want to change if we have to, if we have no choice. A turning point in our lives is helpful because it forces to make a change. Humans don’t like change. They will do anything to avoid it. Having these moments in our lives is important, even if at the time they were the worst of times. It turns out the worst of times help us find the best of times.

Back Story.
 
The Destination Needs To Be Known.
 
Most people know when they go to a train station, where they want to go to. Almost 100%. But most people can’t say the same of their career, their business or even their life. And because we have no clear goal, we end up in a place we didn't want to be in. And then say to ourselves with surprise: This isn’t where I want to be.
 
 To Change Your Life, You Must First Change Your Habits.
 
We are the sum-total of our habits. So how do we take control of what we repeatedly do? Because what we repeatedly do shapes our days, our bodies and our minds. But breaking a habit is harder than just carrying on with it. Habits are created over time, and we don’t even know they are habits until we try and opt out of them. Opting out is hard. Why does it take on average 66 days to break a habit? Some take shorter. Some take longer. But a deep understanding is needed to break a habit. Willpower won’t do it.
 
"We Make Our Habits. Then Our Habits Make Us."
 

The mistake most people make is trying to change a behaviour and not the person you need to become to make the new habit stick. Imagination is the superpower to changing new habits. Why? Because 95% of habits are sub-consciously driven (right brain). Basically, we don’t even think about them. We just auto-pilot them. And to change them, we try and use the left brain. The odds are not stacked in its favour. We need to imagine the person we need to be before we can make the change happen.
 
What Makes You Cross?
 
This is one of the best and simplest way to break a habit. Jerry Seinfeld productivity secret is better known as ‘Don’t break the chain’. Spend some amount time doing the desired activity every day, when you do, cross off that day on a calendar.  This creates a chain of X’s showing your progress. The more X’s there are, the motivated you are to keep going. This effect is called loss aversion. Basically, we haven’t come this far to only come this far. The progress is visible. And it’s addictive, in a good way.

To add some spice to this, over a 90 day period of not drinking, switching my phone off for 12-hour stints, and meditating each day, I would put £5 in a box. In the box was a box of matches and a photo of something I was saving up for. If I fail, I would have to burn the money. If I succeed, I would have a bunch of money towards something I wanted. Both stick and carrot.*

*All Credit to Mike Coulter for this piece of inspiration.
 
Forget Big Change. Start With A Tiny Habit.
 
A Stanford professor called B.J. Fogg is leading the way in behaviour change. He believes the way to make lasting changing is to baby step your way to it. He believes three elements must converge at the same time for a behaviour to occur: Motivation. Ability. And Trigger. His students include one of the founders of Instagram.
 
The trick to the trigger is to attach it to something you already do. For example, every time I have a shower, I now always do 100 Pilates sit-ups. In short, Tiny Habits works by designing out the need for motivational levels, which can come and go with the wind. An important celebratory pat on the back is important. Because you are rewriting your identity as someone who succeeds.
 
If those are the questions that you have been asking yourself for far too long, know this, change requires action. Change requires you to raise your standards. Change requires you to do things differently.

A change will have its fair share of discomfort. But, on the other side of change is a new better version of you.
 
Future You.
 
All those barriers in the way of your dreams, of the life you want to live have been put there over time by one person: You. You are the one who has convinced yourself that you can’t do something, you are the one with limiting beliefs, you are the one that plays small when the big chance comes along. You are the one that emits either confidence or fear. You are the one who has that brilliant idea or the average one. You are the one who makes people feel like you can take on the world or that it may not work out.
 
There is always a tendency to blame someone else or put it down to bad luck that something didn’t happen. But, when we look in the mirror, do we see the person who is mastering themselves or the person who is still giving excuses as to why they are not where they want to be.

-

Workshop with David Hieatt.
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of howies. Finally left a salary in 2001 and hasn't looked back since.
 

-

What Will You Learn?

1, Why willpower is sugar.
2, How to start and stick to a morning ritual.
3, How to use the subconscious to make change happen.
4, How to use your imagination to your advantage.
5, Why we need to change the person, not the behaviour.
6, How to hack your sleep.
7, Why a contract with yourself is so powerful.
8, How to see things as you want them to be, not as they are.
9, Why you should always start with the end in mind.
10, Where is your attention?
11, What are the 6 human needs?
12, How to deal with a choice of should and must.
13, How to master the battle between pain and pleasure.
14, How emotion is a superpower of change.
15, How to control your emotional states.
16, Why telling yourself a better story matters.
17, How to raise your standards.
18, How to prime yourself.
19, Why progress equals happiness.
20, Why there are 7 signs of wealth.
21, Why cryptocurrency is a big part of your future.
22, How to hack your mortgage.
23, How can we fit a 3-day seminar into 1 day. (Early start. Late finish)

-

 

If you want to attend 'Breakthrough' - The Life-Changing Magic of Sorting Your Sh*t out. Book a place here.

London. December 1st, 2017. £350. 

Only 50 places will be available.

 

Cancellation Policy

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Do Present. How To Give A Talk Like You Have Always Wanted To. <br>(London -  November)
Nov
17
9:30 AM09:30

Do Present. How To Give A Talk Like You Have Always Wanted To.
(London - November)

350.00
Quantity:
Add To Cart

When:  Friday 17th November 9.30am - 5:30pm

Where:  Greenlab Bermondsey, Corner of Collett and Keeton's Road, Bermondsey, London SE16 4EE

How to give a talk like you have always wanted to?

As you leave that stage, you want to know that you did your best. And to do that, you have to do two important things. 

1, Find your voice. 

2, Find the confidence to share it. 

They are simple things, but not easy things. Sometimes we get in our own way. We convince ourselves that we aren’t very good at giving talks. Not true, by the way. But, if we keep telling ourselves that, sooner or later we begin to believe it. 

The other area that we struggle with is being ourselves. Odd, because we do it every day. But when we get on stage and become this other person. Less funny. Less human. Less engaging.

So what’s the answer?

This workshop will show you how to find your voice. How to be more you. How to stand-out How to use slides that don’t look like slides. How to talk without slides. How to come off-script. How to hold yourself on stage. How to relax. And how to learn to love the performance 

Doing a great talk is not about following a method. It’s not about rules. It’s not about one minute a slide. A great presentation is about finding your true voice. It’s about understanding what you want the audience to do and feel afterwards. Ultimately, it is all about being you.

You know when you’ve seen a great presenter. They effortlessly hold the stage. They don’t seem to use notes. They keep you enthralled for the whole talk. You don’t know how long they’ve been talking for but you haven’t looked at you watch or picked up your phone once. A great speaker leaves you informed, entertained and uplifted. A great speaker has learnt that hardest thing: To just be themselves. And how to relax to let that happen. 

Why doing a great talk matters?

Presentations and talks now exist forever. They sit on the internet longer than you’ll work. They need to be brilliant. They need to be compelling. They need to help you grow your business.

You will learn about: 
How to prepare so you won’t forget?
How to use films to do the hard work?
How to relax on stage?
How to keep to time without looking at your phone?
Learn the importance of a great talk. 
Learn how to read the motivations of the audience. 
How to learn your own style? Yes, you have one.
How to learn your own voice? Ditto, for that too.
How to be you? You are very good at that.
(This isn’t about copying the best; it’s about finding your best.)
How to deal with questions, even tricky ones?
How to use your humour? 
How to close the talk on a high?
This workshop is restricted to 30 people. 
Expect to present in front of everyone. 
Expect to be filmed. Bring a laptop.

Mark Shayler. 
Mark Shayler is one of Britain’s most charismatic keynote speakers. He has made a reputation by thinking on his feet, by engaging audiences all over the world. He has spoken to some of the biggest companies in the world. When he isn’t on stage he is a leading change consultant for companies.

-

A workshop with Mark Shayler.

Cancellation Policy

 

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How A Simple Newsletter Can Transform Your Business. <br>(London - November)
Nov
10
9:30 AM09:30

How A Simple Newsletter Can Transform Your Business.
(London - November)

350.00
Quantity:
Add To Cart

When:  Friday 10th November 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. 

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 


Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
How To Build A Great Brand With Very Little Money. <br>(London - November)
Nov
9
9:30 AM09:30

How To Build A Great Brand With Very Little Money.
(London - November)

350.00
Quantity:
Add To Cart

When:  Thursday 9th November 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.


“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

Cancellation Policy

View Event →
Do Story Workshop Part 2: How To Make The Personal Universal (London - October 5th)
Oct
5
10:00 AM10:00

Do Story Workshop Part 2: How To Make The Personal Universal (London - October 5th)

When:  Thursday 5th October 10am - 5pm
Where: Futurice, 5th Floor, 26-28 Underwood St, London N1 7JQ

This is a follow on workshop for people who have already attended 'How To Tell Your Story So The World Listens'.

_

How do great leaders, business brands, cultural leaders and renown artists achieve their following?  What do the great communicators – worldwide – have in common?

How do they each make their story heard above all the noise of their times?  How can you make your story heard, too?

Think of Steve Jobs, Walt Disney, Richard Branson, Oprah, The Beatles, J. K. Rowling.  World cultural influencers -- from Churchill to Gandhi to Martin Luther King, Jr and Mother Teresa or Madonna, Beyonce and Jay-Z – think of any of today’s top headline grabbers (you know who they are).

They all share the following in common:

We all know their “origin” story.  We know what they believe. They are vulnerable, but they are also a force-of-nature. They share their vision from who they are.  They are authentic.  Whether you like them or not, they strike an emotional chord that resonates.  They persuade millions to follow them – for good or ill.  They generate a lasting legacy, because they tell their personal story – at all times – while they make their story universal.

Why attend 'Do Story' one day workshop?

This one day course will deconstruct how great communicators make the personal universal.

Each participant will be asked to bring in a short brief: 

-What is the story you want to tell for your company, brand, yourself? 
-Do you dare to tell the personal story that reveals who you are, and why you want to change the world? 
-What is the universal need you want to speak to in your story?

This workshop is limited in participants so that everyone will be given the opportunity to participate fully with Bobette Buster and the group. 

Trial attorneys, psychiatrists, journalists, graphic designers, creative directors, as well as animators, screenwriters and filmmakers have all come away inspired from her course.  
_

Fresh, local food
Plus teas, coffees and snacks throughout the day.

View Event →
Do Story Workshop Part 1: How To Tell Your Story So The World Listens (London - October 4th)
Oct
4
10:00 AM10:00

Do Story Workshop Part 1: How To Tell Your Story So The World Listens (London - October 4th)

When:  Wednesday 4th October, 10am - 5pm
Where: Futurice, 5th Floor, 26-28 Underwood St, London N1 7JQ



Today's world wants the story behind the story. Whether you have a company mission to share, an audience to entertain or a product to sell, your listeners or readers are far more likely to engage and connect if you deliver a well-crafted story with an emotional core.

During this one-day immersive workshop, story consultant Bobette Buster will reveal how stories actually work by deconstructing master filmmakers and storytellers via film clips, storytelling and interactive discussion with the group, before sharing the fundamental tools and principles that can be applied to your own works.  

Participants will have the opportunity to tell a story, with guidance and feedback from Bobette. They will also be given hand-outs and direction for successful next steps. What will you learn?

- The 10 key principles of storytelling

- How to source, structure and shape your story

- Ways to discover its essence

- Why it’s important to form an emotional bond with your audience

- How seminal film directors have used narrative devices to great effect with clips from E.T., The Godfather, The King’s Speech, Shawshank Redemption and more!

Bobette’s legendary workshops have taken place at USC School of Cinematic Arts for over 20 years, at the major studios (Pixar, Disney, Sony), top film programs worldwide, as well as to corporations, business conferences and non-profit organisations all over the world – including the Hay Literary Festival, the Sydney Writers Festival, and the Future of Storytelling Conference.  Trial attorneys, psychiatrists, journalists, graphic designers, creative directors, as well as animators, screenwriters and filmmakers have all come away inspired from her course. 

Whatever your personal objective – to be a better spokesperson, impart a project’s mission, or simply to communicate more fully – this workshop will demonstrate parting principles that will empower you to take your own storytelling from good…to great.

So, what’s your story?

Workshop with Bobette Buster

Fresh, local food
Plus teas, coffees and snacks throughout the day.


Testimonials

"Bobette gave an exceptional workshop.  It was energizing and inspiring. I was struck by her remarkable ability to listen. Really listen. Then distill our stories and harness them to a single 'gleaming' detail."

Louisa Thomsen Brits. Do Workshops, London, 2015
 

"Thank you again for such an extraordinary time on Saturday. It was lovely meeting you and spending time with you and learning from you. I  was able to immediately share these concepts.  I want you to know the ripple effect your lessons are having on myself and for others."

Jacqueline Mcmenamin. Do Workshops, London, 2015


“Bobette Buster’s classes have been wonderful.  Her insights have been immensely valuable to our ongoing commitment to learning and creativity.” 

-Elyse Klaidman. Dean, Pixar University, Pixar Studios
 

Cancellation policy

View Event →
Do Preserve Workshop. <br>(London)
Sep
22
9:30 AM09:30

Do Preserve Workshop.
(London)

CNV00023-11.jpg

When: Friday 22nd September 9:30am - 6:00pm

Where: e5 Bakehouse, Arch 395, Mentmore Terrace, London E8 3PH

Spend the day with Jen and Anja learning and practicing the ancient technique of preserving. 

What you'll take home: 

You'll be able to take away jars of homemade preserves including kraut, jam, bottled fruit, liqueurs that you've made. Every workshop attendee will also receive a free copy of the 'Do Preserve' book.

What you'll learn:

You'll learn step-by-step what you need to do to make your favourite preserved foods. Everything from, how to properly sterilise your equipment, to, learning the specific techniques required to make each individual type of preserved food. You will leave with enough information and the basics to go away and experiment with different ferments.  

What you'll make:

- Kraut/kimchi (This is a great one to start with as it is very hands on. You'll be up to your elbows in buckets of cabbage making this one.)

- Bottled fruit and vegetables.  

- A seasonal jam.

- Quick pickles (these will be eaten with lunch) and longer shelf life pickle to take home.

- Alcohol.  - fruit liqueur - making a delicious liqueur is easy, at it's most basic you just need 3 ingredients.


Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

 

View Event →
How A Simple Newsletter Can Transform Your Business. <br>(London - September)
Sep
22
9:30 AM09:30

How A Simple Newsletter Can Transform Your Business.
(London - September)

When:  Friday 22nd September 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. 

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 


Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
How To Build A Great Brand With Very Little Money. <br>(London - September)
Sep
21
9:30 AM09:30

How To Build A Great Brand With Very Little Money.
(London - September)

When:  Thursday 21st September 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.


“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

Cancellation Policy

View Event →
How To Gain The Strength To Leave A Salary. (West Wales - September)
Sep
8
9:30 AM09:30

How To Gain The Strength To Leave A Salary. (West Wales - September)

Photographer: Mat Arney @HailerMedia

Photographer: Mat Arney @HailerMedia

 

When:  Friday 8th September 9.30am - 6:00pm

Where: The Do Lectures, Parc-y-Pratt Farm, Cardigan SA43 3DR

That crazy idea you have had for years isn’t going away. 

Go for a run, and it’s what you think about. Have a nice glass of wine, and it’s where your mind wanders to. Put some great music on, and it’s what it makes you dream about.

But, you haven’t crossed the start line. And, to be honest, you are beginning to wonder if you ever will. 

You can’t put your finger on what it is, but something is missing. That missing thing is called fulfilment. That’s it. That’s what it’s called.

But your stomach may not recognise that name for it, but it knows how that word feels. 

And no matter how many promotions you get, how big your new house is, how much they pay you, they don’t take that feeling away. They are just no substitute for pursuing the crazy idea.

“The three most harmful addictions are heroin, carbohydrates, and a monthly salary.” Fred Wilson.

But don’t worry, we have all been there. Earning great money, but somehow, not that happy. And, some may call it a mid-life crisis. But what that is, is not listening to that crazy idea.

This one day workshop is simply here to help you leave a salary. And start that crazy idea.


Backstory

We recently spent six months conducting a Report into ‘Side Projects’, and our key learning was something we already knew. 

Smart people with smart ideas don’t always start. They get stuck. They remain on the cusp of starting, but can’t get over the line. 

The biggest hurdle by far was leaving a salary. Both emotionally leaving the safety that it offers, as well as the practical side of things it provides like a roof over our heads and food in the belly.

We wanted to help because we have all left the security of a big salary.  So we set about designing a one day workshop to give you the confidence that you can. To give you the practical steps that you can, to give you the emotional tool kit to take the leap of faith.


It’s time to leave on the CUSP.

C – Confidence
U – Uncertainty
S – Someday but not today
P –  Playing small



The three pillars of learning will be:

1, Emotional fitness
2, Physical fitness
3, Financial fitness


Questions the day will seek to answer.

1, How to fear regret more than change?
2, How to embrace uncertainty?
3, How to become your own role model?
4, How to learn to spend less than you earn?
5, How to create the habit to save enough to give you six months of safety?
6, How to understand being scared equals being alive?
7, Why vulnerability is a strength?
8, How to understand there is never a right time. Damn.
9, If timing is only 20%, what is the other 80%?
10, If you know enough, how do you put into practice what you know?
11, Strategy is direction. Hustle is speed. How to not confuse the two?
12, You can tell yourself you can’t. Or you can tell yourself you can. Both will be right if you believe them enough. So how do tell yourself a better story? 
13, The clock is ticking. Can you hear the urgency?
14, How to fear failure to start more than failure to succeed?
15, Before you can convince others, how will you learn to convince yourself?
16, How will you raise your standards. And why willpower won’t cut it?
17, If comfort zones kill, how do I leave mine?
18, How to use exercise to get you ready for each day.
19, Emotionally fit. Physically fit.  Financially fit. How to use these three pillars to make you happy, content, and fulfilled?
20, Why finding your love gives you an unfair advantage?
21, Why seeking better questions will change your life?
22, How to ‘Master worry’. To do your best work, you will have to care the most and at the same time, care the least. How do you do that?
23, How to ‘Master time’?
24, How do you ‘Master you’?
25, Remember, life is short. Regrets are long.

Your coaches.
David Hieatt.
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of howies. Finally left a salary in 2001 and hasn't looked back since.

Mark Shayler.
International keynote speaker. And leadership coach to leading CEO's and blue chip brands.

Mike Coulter. 
Creative Director on The Side Project Report: Left a good salary, went back to it. Left a big salary, went back to it. Left a massive salary. (Watch this space.)


Date
Friday, September 8th.

Location
The Do Lectures farm, west Wales.

Cost
£350

_

Fresh, local food throughout the day. Local end-of-workshop beers. Return for optional dinner with wine, with workshop leaders, and with great conversation into the night. 


Cancelation Policy.

View Event →
Do Disrupt. How To Have Great Ideas Faster. (Bristol - September)
Aug
24
11:00 AM11:00

Do Disrupt. How To Have Great Ideas Faster. (Bristol - September)

DoDisrupt.jpeg

Everyone Wants To Disrupt

Companies rarely change too early. They almost always change too late. So how do you create a ‘never stand still’ culture? How do you have better ideas and test them faster? Because right now your biggest competitor is in his underpants, with his headphones on, eating a bowl of Cheerios, while writing a piece a code that will turn your industry upside down. So, how do become nimble, agile, and fast? This workshop will show how you think and behave to help you disrupt your business, in order to ensure your company's biggest successes are in the future, and not in the past. 

10 things you will learn:

Why you should cannibalise your business before your competitor does.

How to create a culture of “Sprints”.

What you can learn from a crisis management. And why it will help you.

Why Nike created the Ekins.

Why side projects matter.

Why you need to be a speedboat.

10 Signs that you’re not changing fast enough.

Why setting unrealistic deadlines will help you.

How to be the pirate on the inside of a big ship.

Why you need to have more parties.

-

Mark Shayler is one of Britain’s most charismatic keynote speakers. He has made a reputation by thinking on his feet, by engaging audiences all over the world. He has spoken to some of the biggest companies in the world. When he isn’t on stage he is a leading change consultant for companies.

Canopy & Stars at Crane 29. Three years of planning and design, three weeks of build and just 200 very lucky guests, Canopy & Stars at Crane 29 is an utterly unique, beautifully conceived treehouse built around one of Bristol Harbourside’s iconic cargo cranes. Created and curated by Bristol-based Sawday’s Canopy & Stars, the experts on special holiday experiences in the great outdoors, Canopy & Stars at Crane 29 is part art installation, part architectural wonder. Thought to be the first of its kind in the world, this low-impact build, is completely carbon neutral and built using sustainable materials. The treehouse will grace Bristol’s skyline for just four months before disappearing in early October, as the first leaves fall from the trees, but not before leaving the world a little greener -  all profits from the treehouse will be donated to Friends of the Earth

-

When:  Friday 22nd September 11am - 4pm

Where: Canopy & Stars at Crane 29, Princes Wharf, Wapping Rd, Bristol BS1 4RN

-

A workshop with Mark Shayler.

Cancellation Policy

View Event →
How To Build A Great Brand With Very Little Money (London - June)
Jun
15
9:30 AM09:30

How To Build A Great Brand With Very Little Money (London - June)

When:  Thursday 15th June 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.


“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business (New York - May)
May
19
9:00 AM09:00

How A Simple Newsletter Can Transform Your Business (New York - May)

When: Friday May 19th, 2017 (One day workshop)

Key areas: Start-ups & business growth, ideas, marketing

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing. When you do that, you will begin to see the results you set out to achieve.” 

David Hieatt, Hiut Denim & The DO Lectures

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world. But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too. A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

David Hieatt is fascinated by the power of a simple newsletter to grow a business. He is also also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold.

Newsletters have become so essential to David and his wife, Clare’s, Hiut Denim and DO Lectures businesses, they made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. They asked questions: “Why did that work?”  “Why did that fail?” “What happens when we do this?” The more they tested, the more they learnt. And they wrote it all down. A simple methodology that works.

They adopted all the learning, put it into their own newsletter and saw their business grow hugely as a result. David and Clare didn’t send newsletters out more often in fact they reduced how many newsletters they would send out and used their insights to get better at it – not more frequent at it.

And then, for their own use, they began to articulate the learning and used this to teach the growing Hiut Denim team, so everyone would understand why newsletters are built in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

David has now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.

We think this one-day workshop is unique and will be super useful. It will take place around the Little Ghent farmhouse table on May 19th.

Why should you attend?

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one.

If you are running a business that has been going for a while, the workshop will show you how to re-engage your audience. David will share great examples from around the world that inspire their customers.

What Will You Learn

  • How to grow your community
  • How to find your community
  • Why you can’t just talk about you
  • Why the role of curator is changing
  • How to build a content team
  • How to train your content team to find gold
  • What you can outsource
  • And what you can’t
  • How important is timing?
  • Why you have to play the long game
  • How to give it your voice
  • How competitions can help find your people
  • Why testing subject lines is so important
  • How simple design helps your open rate
  • How to stay interesting
  • How to keep pushing forward
  • How selling from a newsletter is changing

Details

Workshop with David Hieatt
Co-founder of Hiut Denim Co.
Co-founder of The Do Lectures.

_

Location:   Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075.

The farm is home to Made In Ghent, a family business focused on simple, delicious food. It is in the heart of the beautiful Hudson Valley two and a half hours by car or train from New York City and three hours drive from Boston. Richard and Mimi at Made In Ghent can help with any directions, travel plans and local accommodation if needed.

_

Tickets cost $350 plus booking fee (via Eventbrite link here). This includes the full day workshop, a farm lunch plus refreshments and snacks throughout the day.  These workshops are held in relatively small groups.

Contact Richard at Made In Ghent for more details: (+1)518 392 0804 or richard @ madeinghent.com

Cancellation Policy: We know sometimes unforeseen events crop up which will mean you can’t attend so if you have to cancel before 5th May 2017 we will refund 80% of the workshop price. After 4th May we are not able to offer refunds but you may transfer your place.

View Event →
How To Build A Great Brand With Very Little Money. (New York - May)
May
18
9:00 AM09:00

How To Build A Great Brand With Very Little Money. (New York - May)

When: Thursday May 18th, 2017 (One day workshop)

Key areas: Start-ups & reinvention, purpose, ideas, marketing

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will provide some key insights and examples.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. The workshop will take you through this.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He is co-founder of DO Lectures and Hiut Denim, author of Do Purpose and Path of a Doer and the originator of a number of other successful entrepreneurial ventures in the UK, many of which are regularly featured and awarded in the media. David and his wife Clare have been described as “some of the UK’s most interesting creative entrepreneurs.” Over the years, they have both been a great source of inspiration and encouragement to us and David was one of the earliest visitors to farm while we were in renovation mode.

The workshop is perfect for anyone thinking of starting (or who have recently started) a business, as well as more experienced entrepreneurs looking for new ideas and perspectives.

What You Will Learn

  • How to tell your story.
  • How to give your brand a voice.
  • How to get people to love your brand.
  • The importance of 1000 true fans.
  • The real advantages of being small.
  • Is your idea going to change anything?
  • How to put a moat around your idea.
  • How to identify a niche before others.
  • The importance of being first.
  • How to fund it without losing control.
  • How to build a great team without employing anyone

Details

Workshop with David Hieatt
Co-founder of Hiut Denim Co.
Co-founder of The Do Lectures.
_

Location: Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075.

The farm is home to Made In Ghent, a family business focused on simple, delicious food. It is in the heart of the beautiful Hudson Valley two and a half hours by car or train from New York City and three hours drive from Boston. Richard and Mimi at Made In Ghent can help with any directions, travel plans and local accommodation if needed.

_

Tickets cost $350 plus booking fee (via Eventbrite link here). This includes the full day workshop, a farm lunch plus refreshments and snacks throughout the day.  These workshops are held in relatively small groups.

Contact Richard at Made In Ghent for more details: (+1)518 392 0804 or  richard @ madeinghent.com

Cancellation Policy: We know sometimes unforeseen events crop up which will mean you can’t attend so if you have to cancel before 4th May 2017 we will refund 80% of the workshop price. After 3rd May we are not able to offer refunds but you may transfer your place.

View Event →
Do Bread Workshop. (Cardigan).
May
12
10:00 AM10:00

Do Bread Workshop. (Cardigan).

Where: The Do Lectures, Parc-y-Pratt Farm, Cardigan, SA43 3DR

When: Friday 12th May. 10.00am - 6.00pm.

Home milling, sourdough understanding and a killer GF option.

Tom Herbert’s bread course will run in our own farmhouse kitchen and feature bread that you can make really simply in any kitchen. There will also be some campfire baking thrown in.
Arrive on the Friday morning at 10.00am for toast, jam and coffee and then get straight into sourdough starter feeding and a bit of milling. The next step will be to knead a big sourdough that will be used to make all manner of wonderful breads. There will be a delicious lunch an afternoon of campfire baking and banter. 

What you'll take home:
You'll be able to take away Tom’s recipes and some 61 year old sourdough.

What you’ll make and learn:
Milling at home basics
Sourdough
    -bread
    -bagels
    -doughnuts
    -Starter feeding and sharing
    -Pitta bread
    -Pizza
Gluten Free bread
Soda Bread & butter


Workshop with Tom Herbert.
Tom's a 5th generation baker and has been teaching home baking for 15+ years. Last year he won best British Gluten Free loaf. It's a buy one give one loaf and they've so far provided 17k+ loaves to a community in Tanzania. He believes the amazing flavour, cool drama and nutritional benefits of baking with freshly milled flour will be what gets people stoked about baking in the decade ahead.
He's one half of C4 and Discovery Channels Fabulous Baker Brothers [with his brother Henry].
 


Good simple food.
Plus teas, coffees, and snacks throughout the day.

Limited to 10 people.

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business. (April - Sold Out)
Apr
28
9:30 AM09:30

How A Simple Newsletter Can Transform Your Business. (April - Sold Out)

When:  Friday 28th April 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. 

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 



Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business. (Cardigan - April)
Apr
7
9:30 AM09:30

How A Simple Newsletter Can Transform Your Business. (Cardigan - April)

  • The Do Lectures, Parc-y-Pratt Farm, Cardigan (map)
  • Google Calendar ICS

When:  Friday 7th April 9.30am - 5:30pm

Where: The Do Lectures, Parc-y-Pratt Farm, Cardigan, SA43 3DR

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. Due to the small venue, we have to restrict the numbers to no more than 30 people. It will take place in Central London. Sept 9th.

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 



Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
Do Present. How To Give A Talk Like You Have Always Wanted To. (London - Sold Out)
Mar
24
9:30 AM09:30

Do Present. How To Give A Talk Like You Have Always Wanted To. (London - Sold Out)

  • Cecil Sharp House, 2 Regent's Park Road, London (map)
  • Google Calendar ICS

 

Where: Cecil Sharp House, 2 Regent's Park Road, London, NW1 7AY
When:  Friday 24th March 9.30am - 5:30pm

How to give a talk like you have always wanted to?

As you leave that stage, you want to know that you did your best. And to do that, you have to do two important things. 

1, Find your voice. 

2, Find the confidence to share it. 

They are simple things, but not easy things. Sometimes we get in our own way. We convince ourselves that we aren’t very good at giving talks. Not true, by the way. But, if we keep telling ourselves that, sooner or later we begin to believe it. 

The other area that we struggle with is being ourselves. Odd, because we do it every day. But when we get on stage and become this other person. Less funny. Less human. Less engaging.

So what’s the answer?

This workshop will show you how to find your voice. How to be more you. How to stand-out How to use slides that don’t look like slides. How to talk without slides. How to come off-script. How to hold yourself on stage. How to relax. And how to learn to love the performance 

Doing a great talk is not about following a method. It’s not about rules. It’s not about one minute a slide. A great presentation is about finding your true voice. It’s about understanding what you want the audience to do and feel afterwards. Ultimately, it is all about being you.

You know when you’ve seen a great presenter. They effortlessly hold the stage. They don’t seem to use notes. They keep you enthralled for the whole talk. You don’t know how long they’ve been talking for but you haven’t looked at you watch or picked up your phone once. A great speaker leaves you informed, entertained and uplifted. A great speaker has learnt that hardest thing: To just be themselves. And how to relax to let that happen. 

Why doing a great talk matters?

Presentations and talks now exist forever. They sit on the internet longer than you’ll work. They need to be brilliant. They need to be compelling. They need to help you grow your business.

You will learn about: 

How to prepare so you won’t forget?
How to use films to do the hard work?
How to relax on stage?
How to keep to time without looking at your phone?
Learn the importance of a great talk. 
Learn how to read the motivations of the audience. 
How to learn your own style? Yes, you have one.
How to learn your own voice? Ditto, for that too.
How to be you? You are very good at that.
(This isn’t about copying the best; it’s about finding your best.)
How to deal with questions, even tricky ones?
How to use your humour? 
How to close the talk on a high?
This workshop is restricted to 30 people. 
Expect to present in front of everyone. 
Expect to be filmed. Bring a laptop.

Workshop with Mark Shayler.
Mark Shayler is one of Britain’s most charismatic keynote speakers. He has made a reputation by thinking on his feet, by engaging audiences all over the world. He has spoken to some of the biggest companies in the world. When he isn’t on stage he is a leading change consultant for companies.


Good simple food.
Plus teas, coffees, and snacks throughout the day.

Cancellation Policy

View Event →
How To Build A Great Brand With Very Little Money. (March - Sold Out)
Mar
17
9:30 AM09:30

How To Build A Great Brand With Very Little Money. (March - Sold Out)

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.


 

“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business. (London - Sold Out)
Feb
10
9:30 AM09:30

How A Simple Newsletter Can Transform Your Business. (London - Sold Out)

When:  Friday 10th Feb 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. Due to the small venue, we have to restrict the numbers to no more than 30 people. It will take place in Central London. Sept 9th.

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 

Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
Do Present. How To Give A Talk Like You Have Always Wanted To. (Sold out)
Feb
3
9:30 AM09:30

Do Present. How To Give A Talk Like You Have Always Wanted To. (Sold out)

Where: Portas Studios, 11 Emerald Street, London, WC1N 3QL 

When:  Friday 3rd February 9.30am - 5:30pm

How to give a talk like you have always wanted to?

As you leave that stage, you want to know that you did your best. And to do that, you have to do two important things. 

1, Find your voice. 

2, Find the confidence to share it. 

They are simple things, but not easy things. Sometimes we get in our own way. We convince ourselves that we aren’t very good at giving talks. Not true, by the way. But, if we keep telling ourselves that, sooner or later we begin to believe it. 

The other area that we struggle with is being ourselves. Odd, because we do it every day. But when we get on stage and become this other person. Less funny. Less human. Less engaging.

So what’s the answer?

This workshop will show you how to find your voice. How to be more you. How to stand-out How to use slides that don’t look like slides. How to talk without slides. How to come off-script. How to hold yourself on stage. How to relax. And how to learn to love the performance 

Doing a great talk is not about following a method. It’s not about rules. It’s not about one minute a slide. A great presentation is about finding your true voice. It’s about understanding what you want the audience to do and feel afterwards. Ultimately, it is all about being you.

You know when you’ve seen a great presenter. They effortlessly hold the stage. They don’t seem to use notes. They keep you enthralled for the whole talk. You don’t know how long they’ve been talking for but you haven’t looked at you watch or picked up your phone once. A great speaker leaves you informed, entertained and uplifted. A great speaker has learnt that hardest thing: To just be themselves. And how to relax to let that happen. 

Why doing a great talk matters?

Presentations and talks now exist forever. They sit on the internet longer than you’ll work. They need to be brilliant. They need to be compelling. They need to help you grow your business.

You will learn about: 

How to prepare so you won’t forget?
How to use films to do the hard work?
How to relax on stage?
How to keep to time without looking at your phone?
Learn the importance of a great talk. 
Learn how to read the motivations of the audience. 
How to learn your own style? Yes, you have one.
How to learn your own voice? Ditto, for that too.
How to be you? You are very good at that.
(This isn’t about copying the best; it’s about finding your best.)
How to deal with questions, even tricky ones?
How to use your humour? 
How to close the talk on a high?
This workshop is restricted to 30 people. 
Expect to present in front of everyone. 
Expect to be filmed. Bring a laptop.

Workshop with Mark Shayler.
Mark Shayler is one of Britain’s most charismatic keynote speakers. He has made a reputation by thinking on his feet, by engaging audiences all over the world. He has spoken to some of the biggest companies in the world. When he isn’t on stage he is a leading change consultant for companies.


Good simple food.
Plus teas, coffees, and snacks throughout the day.

Cancellation Policy

View Event →
Do Disrupt. How To Create a New Future for Your Business Before it Doesn't Have One. (London)
Dec
2
9:30 AM09:30

Do Disrupt. How To Create a New Future for Your Business Before it Doesn't Have One. (London)

  • Cecil Sharp House 2 Regent's Park Road London, England, NW1 7AY United Kingdom (map)
  • Google Calendar ICS

Businesses start off by spotting an opportunity, embracing change and eating someone else's lunch. Then something happens and they become risk averse. They hire play-it-safers. Then they defend the space they are in, permanently looking over their shoulder to see who wants to eat their lunch. 

The secret is to change. Change what you do or how you do it. 

This one-day course is aimed at businesses that are feeling a little lost. Businesses large and small that need to change direction; or get an injection of fresh thinking. The workshop is practical and will make you think, work and plan. It will change your business. It will remind you of your purpose and show you how to grow in the right way.

Things that you'll learn:

How to spot when it's time to change.

Why you need to embrace disruption and how to use it well.

Why some disruption is just noise and how to focus on good disruption.

Why side projects matter.

How to create an innovation culture that works.
-

Workshop with Mark Shayler.

Cancellation Policy.

View Event →
How A Simple Newsletter Can Transform Your Business. London. (Sold Out)
Nov
17
9:30 AM09:30

How A Simple Newsletter Can Transform Your Business. London. (Sold Out)

When:  Thursday 17th November 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Road, London, NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. Due to the small venue, we have to restrict the numbers to no more than 30 people. It will take place in Central London. Sept 9th.

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
Do/You. How To Build A Strong Personal Brand. (Cornwall)
Nov
4
10:00 AM10:00

Do/You. How To Build A Strong Personal Brand. (Cornwall)

cornwallProfilepic.jpg

Never seem able to find the time to take your social media presence to the next level?

Stuck what to write? Stumped how to build your cred? Stymied to find what works?

Have we got a workshop for you:

DO/YOU: Only twenty places.

Where: The sublime Hay Studio, near Wadebridge, Cornwall, PL30 3AJ. (But you'll think you're in the Napa Valley.)

When: November 4th 2016

10am-5pm. 

If you want to use Social Media effectively, 3 principles apply:

1. Everyone is a Brand. (Oh yes you are.)
2. Everyone is a ‘Media Owner’. (Potentially.)
3. Everyone is a ‘Creative Director’. (If you want to be.)

On Friday, Nov 4th, Mike Coulter is leading a day-long workshop, to help you nail all of the above, and more, at the beautiful Hay Studio, set amongst the rolling, rural folds of North Cornwall.

A veritable David Attenborough of the personal branding jungle, Mike has been there, done that and is still doing it, across the constantly changing social media landscape.

At Do/You he’ll pack 10+ years of social media experience into one fascinating, absorbing and rewarding day.

Over the course of this immersive, hands-on, exercise-filled workshop, you will:

i) Develop a complete understanding and implementation of points 1, 2 & 3 outlined in the introduction.

ii) Leave the room with a more robust social media profile than when you walked in.

iii) Compile a folders-full of new creative ideas, about how youcan further your brand objectives, and perhaps solve some pesky and specific online marketing issues you may have.

iv) Begin a powerful, personal, brand-building journey, that will result in higher Google rankings, a wider more valuable network and personal competitive advantage in the marketplace. Not to mention fast-track introduction and access to the wider/wonderful/already uber-well-connected Do Community.

v) Not to mention the advantages of spending a day in the company of some like-minded professionals; collegiately exploring some of the key challenges we all face in the social media age.

Every attendee will receive a comprehensive workbook, and learn in what is undoubtedly one of the funkiest 'classrooms' in the county. (Did I say county, I meant Country.)

What will you learn?

If you’ve got it, flaunt it.

(If you haven’t, learn it.)

Platforms. (Go for the stable and staple ones. Avoid the shiny-new-thing, thing.)

Linkedin: Misused, mistreated, misunderstood.

Watch out Rupert: Why we’re all mini-Murdochs: How to grow your network: Why it matters.

Creative Oomph. (Not all creatives work in the creative department.) Where do great ideas come from?

What to do when you’re creatively stuck (we're going to go big or go home in terms of creativity on this one).

How to write.

Social photography. What to see. Where to share.

How to super-charge your content calendar. (You do have a content calendar don’t you?) A personal content calendar?

Deep work.

Progress is directional.

You don’t need permission. You don’t need money. You do need time. (But maybe less than you think.)

Epic creative productivity Hacks.

Who is this workshop for?

 From Solopreneur to CEO. Start-up to family firmer: In fact anybody who wants to creatively kick their online profile/presence up a gear.

Props, kudos and Shoutouts:
 

"@mikecoulter. More ideas in an hour than most agencies have in a week. Clever man."
- Phil Adams: Planning Director, Blonde Digital.


"Mike's knowledge is extraordinary. You don't know what you don't know and Mike is able to pinpoint exactly what that is. Mike has huge energy and enthusiasm for what he does: A joy to learn from.”  
- Claire Howell: Founder & CEO, RedCo.


"Mike is innovative and ahead of the game. He applies his obvious knowledge and machine gun delivery to the needs of your business. It’s fast, furious and fun.”
- Robert Fox: Managing Partner, Porter Dodson LLP.


"Mike was the first person I knew who spotted the potential of the Internet. Later, he was the first person I knew to bang on about social media. Today, he's the first person I'd recommend to help you, be you, online.”
- Mark Waites: Co-Founder, Mother.

Start 10.00am Finish 5.00pm.

Lunch included. The best Cornwall has to offer, from Cusgarne Organic Farm and The Great Cornish Food Store. All dietary requirements catered for.

Workshop wind-down beer, wine and buffet until 6.30pm.

Where: The sublime Hay Studio, near Wadebridge, Cornwall, PL30 3AJ. (But you'll think you're in the Napa Valley.)

 

Cancellation Policy

View Event →
Do Disrupt. How to create an innovation culture. And why it matters. Like, really matters (London)
Oct
13
9:30 AM09:30

Do Disrupt. How to create an innovation culture. And why it matters. Like, really matters (London)

  • YCN, 72 Rivington Street, London, EC2A 3AY (map)
  • Google Calendar ICS

 

Companies rarely change too early. They almost always change too late. The trouble with success is it puts you in a mind set that it will always be that way.  But Nokia is a cautionary tale. So how do you create a ‘never stand still’ culture. Because right now your biggest competitor is in his underpants, with his headphones on, eating a bowl of Cheerios, while writing a piece a code that will turn your industry upside down. So how do you become nimble, agile, and fast. This workshop will show how you think and behave to help you disrupt your business, in order to ensure your company's biggest successes are in the future, and not in the past. 

10 things you will learn:

Why you should cannibalise your business before your competitor does?

How to create a culture of “Sprints”?

What you can learn from a crisis management? And why it will help you?

Why Nike created the Ekins?

Why side projects matter?

Why you need to be a speedboat?

10 Signs that you’re not changing fast enough?

Why setting unrealistic deadlines will help you? 

How to be the pirate on the inside of a big ship?

Why you need to have more parties?



Workshop with Mark Shayler

Location: TBC

Below are some words from previous attendees.

A truck loaded with insights, innovative ideas, challenging questions, hands-on exercises and new possibilites. (Not to mention a manifest of good humour, immense patience and practical advice.)

- Mike Coulter. From his Medium post.

 

Thanks for this and for the great session last week - I have been thinking a lot about it this week, which is a great sign!
 

– Hannah Lidgate

 

Thanks so much Mark. Really enjoyed the day and was fantastic to meet you.
 

– Julian Deane

 

I attended (and loved) the Do Disrupt workshop in London back in December.
 

- Mark Foster
 

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business (Sold Out)
Sep
9
9:30 AM09:30

How A Simple Newsletter Can Transform Your Business (Sold Out)

When:  Friday 9th September 9.30am - 5:30pm

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. Due to the small venue, we have to restrict the numbers to no more than 30 people. It will take place in Central London. Sept 9th.

Why you should attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 

Sold Out.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Good simple food.
Plus teas, coffees, and snacks throughout the day.

View Event →
How To Build A Great Brand With Very Little Money. (New York)
Jul
25
9:30 AM09:30

How To Build A Great Brand With Very Little Money. (New York)

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.

Where:  Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075. 

When:  July 24th or July 25th 2016  (One day workshop)

Tickets cost $350.00

Contact Richard at Made In Ghent to book a workshop place: 518 392 0804 or  richard@madeinghent.com

Cancellation Policy: We know sometimes unforeseen events crop up which will mean you can’t attend so if you have to cancel before 10th July 2016 we will refund 80% of the workshop price. After 9th July we are not able to offer refunds but you may transfer your place.

 

“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 
– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 
– Nicholas McKay

View Event →
How To Build A Great Brand With Very Little Money. (New York)
Jul
24
9:30 AM09:30

How To Build A Great Brand With Very Little Money. (New York)

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.

Where:  Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075. 

When:  July 24th or July 25th 2016  (One day workshop)

Tickets cost $350.00

Contact Richard at Made In Ghent to book a workshop place: 518 392 0804 or  richard@madeinghent.com

Cancellation Policy: We know sometimes unforeseen events crop up which will mean you can’t attend so if you have to cancel before 10th July 2016 we will refund 80% of the workshop price. After 9th July we are not able to offer refunds but you may transfer your place.

 

“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

View Event →
Do Preserve Workshop
May
13
9:30 AM09:30

Do Preserve Workshop

 

Where: Parc Y Pratt Farm, Cardigan, SA43 3DR, United Kingdom

When: Friday 13th May 9:30 - 5pm

Spend the day with Jen and Anja learning and practicing the ancient technique of preserving. And share a delicious lunch of things made that morning and afternoon scones with preserves.

WHAT YOU'LL TAKE HOME:

You'll be able to take away jars of homemade preserves including kraut, jam, bottled fruit, schnapps that you've made. Every workshop attendee will also receive a free copy of the 'Do Preserve' book.

WHAT YOU'LL LEARN: 

You'll learn step-by-step what you need to do to make your favourite preserved foods. Everything from, how to properly sterilise your equipment, to, learning the specific techniques required to make each individual type of preserved food. You will leave with enough information and the basics to go away and experiment with different ferments. 

WHAT YOU'LL MAKE: 

- Kraut/kimchi (This is a great one to start with as it is very hands on. You'll be up to your elbows in buckets of cabbage making this one.)

- Bottled fruit and vegetables.  

- A seasonal jam.

- Quick pickles (these will be eaten with lunch) and longer shelf life pickle to take home.

- Alcohol.  - fruit schnapps/liqueur - making a delicious liqueur is easy, at it's most basic you just need 3 ingredients.

 - Under oil - make a seasonal pesto (to be eaten with lunch).

- Seasonal flavoured oil to drizzle on salads and to dip bread into.

Lunch will be provided by Anja and Jen and it will be made incorporating the preserves made during the day.

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How to Find Your Voice On Instagram (London)
May
6
9:30 AM09:30

How to Find Your Voice On Instagram (London)

Instagram is important for your brand. And with each day it becomes more important. But it isn't just about taking a good picture.

It is, in fact, also about having the understanding of the whole picture.

What is your vibe?

How do you plan it? 

What story are you telling?

How do you keep it evolving?

What should you do?

What shouldn't you do?

Dan Rubin is not only a very talented photographer, but is also a brilliant strategic thinker. So if you want to use Instagram to grow your business, this workshop is for you.

Yes, to understand how to compose great compelling photos. But, as importantly, to make a strategic plan for what your brand wants to be on Instagram.

When:  Friday 6th May. 9.30am - 5:30pm

Where: Ozone Coffee Roasters, 11 Leonard Street, London, EC2A 4AQ

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