Do Story Workshop Part 1: How To Tell Your Story So The World Listens (London - October 4th)
Oct
4
10:00am10:00am

Do Story Workshop Part 1: How To Tell Your Story So The World Listens (London - October 4th)

450.00
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When:  Wednesday 4th October, 10am - 5pm
Where: Futurice, 5th Floor, 26-28 Underwood St, London N1 7JQ



Today's world wants the story behind the story. Whether you have a company mission to share, an audience to entertain or a product to sell, your listeners or readers are far more likely to engage and connect if you deliver a well-crafted story with an emotional core.

During this one-day immersive workshop, story consultant Bobette Buster will reveal how stories actually work by deconstructing master filmmakers and storytellers via film clips, storytelling and interactive discussion with the group, before sharing the fundamental tools and principles that can be applied to your own works.  

Participants will have the opportunity to tell a story, with guidance and feedback from Bobette. They will also be given hand-outs and direction for successful next steps. What will you learn?

- The 10 key principles of storytelling

- How to source, structure and shape your story

- Ways to discover its essence

- Why it’s important to form an emotional bond with your audience

- How seminal film directors have used narrative devices to great effect with clips from E.T., The Godfather, The King’s Speech, Shawshank Redemption and more!

Bobette’s legendary workshops have taken place at USC School of Cinematic Arts for over 20 years, at the major studios (Pixar, Disney, Sony), top film programs worldwide, as well as to corporations, business conferences and non-profit organisations all over the world – including the Hay Literary Festival, the Sydney Writers Festival, and the Future of Storytelling Conference.  Trial attorneys, psychiatrists, journalists, graphic designers, creative directors, as well as animators, screenwriters and filmmakers have all come away inspired from her course. 

Whatever your personal objective – to be a better spokesperson, impart a project’s mission, or simply to communicate more fully – this workshop will demonstrate parting principles that will empower you to take your own storytelling from good…to great.

So, what’s your story?

Workshop with Bobette Buster

Fresh, local food
Plus teas, coffees and snacks throughout the day.


Testimonials

"Bobette gave an exceptional workshop.  It was energizing and inspiring. I was struck by her remarkable ability to listen. Really listen. Then distill our stories and harness them to a single 'gleaming' detail."

Louisa Thomsen Brits. Do Workshops, London, 2015
 

"Thank you again for such an extraordinary time on Saturday. It was lovely meeting you and spending time with you and learning from you. I  was able to immediately share these concepts.  I want you to know the ripple effect your lessons are having on myself and for others."

Jacqueline Mcmenamin. Do Workshops, London, 2015


“Bobette Buster’s classes have been wonderful.  Her insights have been immensely valuable to our ongoing commitment to learning and creativity.” 

-Elyse Klaidman. Dean, Pixar University, Pixar Studios
 

Cancellation policy

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Do Story Workshop Part 2: How To Make The Personal Universal (London - October 5th)
Oct
5
10:00am10:00am

Do Story Workshop Part 2: How To Make The Personal Universal (London - October 5th)

450.00
Quantity:
Add To Cart

When:  Thursday 5th October 10am - 5pm
Where: Futurice, 5th Floor, 26-28 Underwood St, London N1 7JQ

This is a follow on workshop for people who have already attended 'How To Tell Your Story So The World Listens'.

_

How do great leaders, business brands, cultural leaders and renown artists achieve their following?  What do the great communicators – worldwide – have in common?

How do they each make their story heard above all the noise of their times?  How can you make your story heard, too?

Think of Steve Jobs, Walt Disney, Richard Branson, Oprah, The Beatles, J. K. Rowling.  World cultural influencers -- from Churchill to Gandhi to Martin Luther King, Jr and Mother Teresa or Madonna, Beyonce and Jay-Z – think of any of today’s top headline grabbers (you know who they are).

They all share the following in common:

We all know their “origin” story.  We know what they believe. They are vulnerable, but they are also a force-of-nature. They share their vision from who they are.  They are authentic.  Whether you like them or not, they strike an emotional chord that resonates.  They persuade millions to follow them – for good or ill.  They generate a lasting legacy, because they tell their personal story – at all times – while they make their story universal.

Why attend 'Do Story' one day workshop?

This one day course will deconstruct how great communicators make the personal universal.

Each participant will be asked to bring in a short brief: 

-What is the story you want to tell for your company, brand, yourself? 
-Do you dare to tell the personal story that reveals who you are, and why you want to change the world? 
-What is the universal need you want to speak to in your story?

This workshop is limited in participants so that everyone will be given the opportunity to participate fully with Bobette Buster and the group. 

Trial attorneys, psychiatrists, journalists, graphic designers, creative directors, as well as animators, screenwriters and filmmakers have all come away inspired from her course.  
_

Fresh, local food
Plus teas, coffees and snacks throughout the day.

View Event →
How To Build A Great Brand With Very Little Money. <br>(London - November)
Nov
9
9:30am 9:30am

How To Build A Great Brand With Very Little Money.
(London - November)

350.00
Quantity:
Add To Cart

When:  Thursday 9th November 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.


“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

Cancellation Policy

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How A Simple Newsletter Can Transform Your Business. <br>(London - November)
Nov
10
9:30am 9:30am

How A Simple Newsletter Can Transform Your Business.
(London - November)

350.00
Quantity:
Add To Cart

When:  Friday 10th November 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. 

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 


Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
Do Present. How To Give A Talk Like You Have Always Wanted To. <br>(London -  November)
Nov
17
9:30am 9:30am

Do Present. How To Give A Talk Like You Have Always Wanted To.
(London - November)

350.00
Quantity:
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When:  Friday 17th November 9.30am - 5:30pm

Where:  London

How to give a talk like you have always wanted to?

As you leave that stage, you want to know that you did your best. And to do that, you have to do two important things. 

1, Find your voice. 

2, Find the confidence to share it. 

They are simple things, but not easy things. Sometimes we get in our own way. We convince ourselves that we aren’t very good at giving talks. Not true, by the way. But, if we keep telling ourselves that, sooner or later we begin to believe it. 

The other area that we struggle with is being ourselves. Odd, because we do it every day. But when we get on stage and become this other person. Less funny. Less human. Less engaging.

So what’s the answer?

This workshop will show you how to find your voice. How to be more you. How to stand-out How to use slides that don’t look like slides. How to talk without slides. How to come off-script. How to hold yourself on stage. How to relax. And how to learn to love the performance 

Doing a great talk is not about following a method. It’s not about rules. It’s not about one minute a slide. A great presentation is about finding your true voice. It’s about understanding what you want the audience to do and feel afterwards. Ultimately, it is all about being you.

You know when you’ve seen a great presenter. They effortlessly hold the stage. They don’t seem to use notes. They keep you enthralled for the whole talk. You don’t know how long they’ve been talking for but you haven’t looked at you watch or picked up your phone once. A great speaker leaves you informed, entertained and uplifted. A great speaker has learnt that hardest thing: To just be themselves. And how to relax to let that happen. 

Why doing a great talk matters?

Presentations and talks now exist forever. They sit on the internet longer than you’ll work. They need to be brilliant. They need to be compelling. They need to help you grow your business.

You will learn about: 
How to prepare so you won’t forget?
How to use films to do the hard work?
How to relax on stage?
How to keep to time without looking at your phone?
Learn the importance of a great talk. 
Learn how to read the motivations of the audience. 
How to learn your own style? Yes, you have one.
How to learn your own voice? Ditto, for that too.
How to be you? You are very good at that.
(This isn’t about copying the best; it’s about finding your best.)
How to deal with questions, even tricky ones?
How to use your humour? 
How to close the talk on a high?
This workshop is restricted to 30 people. 
Expect to present in front of everyone. 
Expect to be filmed. Bring a laptop.

Mark Shayler. 
Mark Shayler is one of Britain’s most charismatic keynote speakers. He has made a reputation by thinking on his feet, by engaging audiences all over the world. He has spoken to some of the biggest companies in the world. When he isn’t on stage he is a leading change consultant for companies.

-

A workshop with Mark Shayler.

Cancellation Policy

 

View Event →
How To Build A Great Brand With Very Little Money. <br>(London - December)
Dec
1
9:30am 9:30am

How To Build A Great Brand With Very Little Money.
(London - December)

350.00
Quantity:
Add To Cart

When:  Friday 1st December 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.


“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

Cancellation Policy

View Event →
How To Raise Money From Someone Who Has. <br>(London - December)
Dec
8
9:30am 9:30am

How To Raise Money From Someone Who Has.
(London - December)

500.00
Quantity:
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When:  Friday 8th December 9.30am - 6:00pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

Getting investment is a nerve-wracking process. You need money to get your business off the ground, but how, and where, do you start if you’ve never done it before? 


Why you should attend?

You could be pre-revenue and have a business idea you want to launch or already be running a company that’s ready for the next stage in financing.

This workshop is for anyone who needs funding to get their business idea off the ground but can’t or doesn’t want to get it from a bank. Or anyone running a company with some traction who now wants to raise from Angels/VCs.
 

Testimonials:

“Whether you're an ambitious start-up or seasoned entrepreneur, asking for money from potential investors can be daunting and intimidating. Dan's fantastic workshop turned the whole process on its head and helped to change our mindset around investment. In a very practical way Dan equipped us with the tools to approach the whole process with an unfair advantage and we can't wait to put his advice into practice.” - Charlie.

“The most insightful dive into a raise I’ve ever heard.”- Luke

“Thank you so much for a brilliant day… it has opened my eyes in so many ways … fantastic value.”- Andy

“Loved the session... really informative and Dan you were super generous with everything you shared, thank you.” - Algy

“The seminar could not have come at a better time…… many, many thanks for all your advice and inspiration.” - Darius

“A really informative and inspiring session… and really great to spend a day with like minds!” - Phil

“It was a great day. Came out buzzing.” - Martin



The workshop will be split into three sessions with a Q&A after each one.

1. The boring but important stuff

Learn the practical hurdles you need to overcome and the documents you should use to take investment. EIS and SEIS. Not being EIS or SEIS compliant will shut the door on 80% of potential angel investment (£5k - £150k). The perils of Term sheets and the safety of a PPM.

2. Friends and family, angel or VC?

Learn the different ways you can raise money, and what each type of investor wants to see. Angel, Super angel, groups of angels, and VC.

3. You and your pitch

Get your head in the right place to allow you to raise money, and how to pitch. This is the biggest one. It’s how to understand the psychology of raising money. Getting in the heads of your investors and making sure you have prepared yourself before you pitch is crucial. When people fail to raise money, it’s rarely because of 1 or 2 and almost always because they came across badly or dealt with difficult questions in the wrong way. 


What will you learn? 

- How to present your investment in a way investors expect and can understand.

- How to stress test how much money you think you need.

- What kind of investor you should go for.

- A list of criteria an investment in your company must fulfill for each type of investor.

- Preparing for the questions investors are most likely to ask.

- Templates for an investment deck.

- How to get yourself ‘pitch-ready’.


Workshop with Dan Kieran.

Dan Kieran is the CEO and co-founder of the award winning crowdfunding publishing platform Unbound. Described as ‘a true disruptor’ by Richard Branson he is also the author of 12 books and travel writer for the Guardian, Observer, Times and Die Zeit in Germany.

In the last 5 years he has raised £6m in funding from a combination of sources including individual angels, super angels, groups of angels, EIS investors (both individuals and funds), EIS roadshows, crowdfunding and VC funds.

_

Fresh, local food.
Plus teas, coffees and snacks throughout the day.
Limited to 20 places.

 

Cancelation Policy.

 

View Event →

Do Preserve Workshop. <br>(London)
Sep
22
9:30am 9:30am

Do Preserve Workshop.
(London)

CNV00023-11.jpg
150.00
Quantity:
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When: Friday 22nd September 9:30am - 6:00pm

Where: e5 Bakehouse, Arch 395, Mentmore Terrace, London E8 3PH

Spend the day with Jen and Anja learning and practicing the ancient technique of preserving. 

What you'll take home: 

You'll be able to take away jars of homemade preserves including kraut, jam, bottled fruit, liqueurs that you've made. Every workshop attendee will also receive a free copy of the 'Do Preserve' book.

What you'll learn:

You'll learn step-by-step what you need to do to make your favourite preserved foods. Everything from, how to properly sterilise your equipment, to, learning the specific techniques required to make each individual type of preserved food. You will leave with enough information and the basics to go away and experiment with different ferments.  

What you'll make:

- Kraut/kimchi (This is a great one to start with as it is very hands on. You'll be up to your elbows in buckets of cabbage making this one.)

- Bottled fruit and vegetables.  

- A seasonal jam.

- Quick pickles (these will be eaten with lunch) and longer shelf life pickle to take home.

- Alcohol.  - fruit liqueur - making a delicious liqueur is easy, at it's most basic you just need 3 ingredients.


Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

 

View Event →
How A Simple Newsletter Can Transform Your Business. <br>(London - September)
Sep
22
9:30am 9:30am

How A Simple Newsletter Can Transform Your Business.
(London - September)

350.00
Quantity:
Add To Cart

When:  Friday 22nd September 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. 

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 


Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
How To Build A Great Brand With Very Little Money. <br>(London - September)
Sep
21
9:30am 9:30am

How To Build A Great Brand With Very Little Money.
(London - September)

350.00
Quantity:
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When:  Thursday 21st September 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.


“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

Cancellation Policy

View Event →
How To Gain The Strength To Leave A Salary. (West Wales - September)
Sep
8
9:30am 9:30am

How To Gain The Strength To Leave A Salary. (West Wales - September)

Photographer: Mat Arney @HailerMedia

Photographer: Mat Arney @HailerMedia

350.00
Quantity:
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When:  Friday 8th September 9.30am - 6:00pm

Where: The Do Lectures, Parc-y-Pratt Farm, Cardigan SA43 3DR

That crazy idea you have had for years isn’t going away. 

Go for a run, and it’s what you think about. Have a nice glass of wine, and it’s where your mind wanders to. Put some great music on, and it’s what it makes you dream about.

But, you haven’t crossed the start line. And, to be honest, you are beginning to wonder if you ever will. 

You can’t put your finger on what it is, but something is missing. That missing thing is called fulfilment. That’s it. That’s what it’s called.

But your stomach may not recognise that name for it, but it knows how that word feels. 

And no matter how many promotions you get, how big your new house is, how much they pay you, they don’t take that feeling away. They are just no substitute for pursuing the crazy idea.

“The three most harmful addictions are heroin, carbohydrates, and a monthly salary.” Fred Wilson.

But don’t worry, we have all been there. Earning great money, but somehow, not that happy. And, some may call it a mid-life crisis. But what that is, is not listening to that crazy idea.

This one day workshop is simply here to help you leave a salary. And start that crazy idea.


Backstory

We recently spent six months conducting a Report into ‘Side Projects’, and our key learning was something we already knew. 

Smart people with smart ideas don’t always start. They get stuck. They remain on the cusp of starting, but can’t get over the line. 

The biggest hurdle by far was leaving a salary. Both emotionally leaving the safety that it offers, as well as the practical side of things it provides like a roof over our heads and food in the belly.

We wanted to help because we have all left the security of a big salary.  So we set about designing a one day workshop to give you the confidence that you can. To give you the practical steps that you can, to give you the emotional tool kit to take the leap of faith.


It’s time to leave on the CUSP.

C – Confidence
U – Uncertainty
S – Someday but not today
P –  Playing small



The three pillars of learning will be:

1, Emotional fitness
2, Physical fitness
3, Financial fitness


Questions the day will seek to answer.

1, How to fear regret more than change?
2, How to embrace uncertainty?
3, How to become your own role model?
4, How to learn to spend less than you earn?
5, How to create the habit to save enough to give you six months of safety?
6, How to understand being scared equals being alive?
7, Why vulnerability is a strength?
8, How to understand there is never a right time. Damn.
9, If timing is only 20%, what is the other 80%?
10, If you know enough, how do you put into practice what you know?
11, Strategy is direction. Hustle is speed. How to not confuse the two?
12, You can tell yourself you can’t. Or you can tell yourself you can. Both will be right if you believe them enough. So how do tell yourself a better story? 
13, The clock is ticking. Can you hear the urgency?
14, How to fear failure to start more than failure to succeed?
15, Before you can convince others, how will you learn to convince yourself?
16, How will you raise your standards. And why willpower won’t cut it?
17, If comfort zones kill, how do I leave mine?
18, How to use exercise to get you ready for each day.
19, Emotionally fit. Physically fit.  Financially fit. How to use these three pillars to make you happy, content, and fulfilled?
20, Why finding your love gives you an unfair advantage?
21, Why seeking better questions will change your life?
22, How to ‘Master worry’. To do your best work, you will have to care the most and at the same time, care the least. How do you do that?
23, How to ‘Master time’?
24, How do you ‘Master you’?
25, Remember, life is short. Regrets are long.

Your coaches.
David Hieatt.
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of howies. Finally left a salary in 2001 and hasn't looked back since.

Mark Shayler.
International keynote speaker. And leadership coach to leading CEO's and blue chip brands.

Mike Coulter. 
Creative Director on The Side Project Report: Left a good salary, went back to it. Left a big salary, went back to it. Left a massive salary. (Watch this space.)


Date
Friday, September 8th.

Location
The Do Lectures farm, west Wales.

Cost
£350

_

Fresh, local food throughout the day. Local end-of-workshop beers. Return for optional dinner with wine, with workshop leaders, and with great conversation into the night. 


Cancelation Policy.

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Do Disrupt. How To Have Great Ideas Faster. (Bristol - September)
Aug
24
11:00am11:00am

Do Disrupt. How To Have Great Ideas Faster. (Bristol - September)

DoDisrupt.jpeg

Everyone Wants To Disrupt

Companies rarely change too early. They almost always change too late. So how do you create a ‘never stand still’ culture? How do you have better ideas and test them faster? Because right now your biggest competitor is in his underpants, with his headphones on, eating a bowl of Cheerios, while writing a piece a code that will turn your industry upside down. So, how do become nimble, agile, and fast? This workshop will show how you think and behave to help you disrupt your business, in order to ensure your company's biggest successes are in the future, and not in the past. 

10 things you will learn:

Why you should cannibalise your business before your competitor does.

How to create a culture of “Sprints”.

What you can learn from a crisis management. And why it will help you.

Why Nike created the Ekins.

Why side projects matter.

Why you need to be a speedboat.

10 Signs that you’re not changing fast enough.

Why setting unrealistic deadlines will help you.

How to be the pirate on the inside of a big ship.

Why you need to have more parties.

-

Mark Shayler is one of Britain’s most charismatic keynote speakers. He has made a reputation by thinking on his feet, by engaging audiences all over the world. He has spoken to some of the biggest companies in the world. When he isn’t on stage he is a leading change consultant for companies.

Canopy & Stars at Crane 29. Three years of planning and design, three weeks of build and just 200 very lucky guests, Canopy & Stars at Crane 29 is an utterly unique, beautifully conceived treehouse built around one of Bristol Harbourside’s iconic cargo cranes. Created and curated by Bristol-based Sawday’s Canopy & Stars, the experts on special holiday experiences in the great outdoors, Canopy & Stars at Crane 29 is part art installation, part architectural wonder. Thought to be the first of its kind in the world, this low-impact build, is completely carbon neutral and built using sustainable materials. The treehouse will grace Bristol’s skyline for just four months before disappearing in early October, as the first leaves fall from the trees, but not before leaving the world a little greener -  all profits from the treehouse will be donated to Friends of the Earth

-

When:  Friday 22nd September 11am - 4pm

Where: Canopy & Stars at Crane 29, Princes Wharf, Wapping Rd, Bristol BS1 4RN

-

A workshop with Mark Shayler.

Cancellation Policy

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How To Build A Great Brand With Very Little Money (London - June)
Jun
15
9:30am 9:30am

How To Build A Great Brand With Very Little Money (London - June)

When:  Thursday 15th June 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.


“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business (New York - May)
May
19
9:00am 9:00am

How A Simple Newsletter Can Transform Your Business (New York - May)

When: Friday May 19th, 2017 (One day workshop)

Key areas: Start-ups & business growth, ideas, marketing

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing. When you do that, you will begin to see the results you set out to achieve.” 

David Hieatt, Hiut Denim & The DO Lectures

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world. But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too. A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

David Hieatt is fascinated by the power of a simple newsletter to grow a business. He is also also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold.

Newsletters have become so essential to David and his wife, Clare’s, Hiut Denim and DO Lectures businesses, they made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. They asked questions: “Why did that work?”  “Why did that fail?” “What happens when we do this?” The more they tested, the more they learnt. And they wrote it all down. A simple methodology that works.

They adopted all the learning, put it into their own newsletter and saw their business grow hugely as a result. David and Clare didn’t send newsletters out more often in fact they reduced how many newsletters they would send out and used their insights to get better at it – not more frequent at it.

And then, for their own use, they began to articulate the learning and used this to teach the growing Hiut Denim team, so everyone would understand why newsletters are built in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

David has now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.

We think this one-day workshop is unique and will be super useful. It will take place around the Little Ghent farmhouse table on May 19th.

Why should you attend?

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one.

If you are running a business that has been going for a while, the workshop will show you how to re-engage your audience. David will share great examples from around the world that inspire their customers.

What Will You Learn

  • How to grow your community
  • How to find your community
  • Why you can’t just talk about you
  • Why the role of curator is changing
  • How to build a content team
  • How to train your content team to find gold
  • What you can outsource
  • And what you can’t
  • How important is timing?
  • Why you have to play the long game
  • How to give it your voice
  • How competitions can help find your people
  • Why testing subject lines is so important
  • How simple design helps your open rate
  • How to stay interesting
  • How to keep pushing forward
  • How selling from a newsletter is changing

Details

Workshop with David Hieatt
Co-founder of Hiut Denim Co.
Co-founder of The Do Lectures.

_

Location:   Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075.

The farm is home to Made In Ghent, a family business focused on simple, delicious food. It is in the heart of the beautiful Hudson Valley two and a half hours by car or train from New York City and three hours drive from Boston. Richard and Mimi at Made In Ghent can help with any directions, travel plans and local accommodation if needed.

_

Tickets cost $350 plus booking fee (via Eventbrite link here). This includes the full day workshop, a farm lunch plus refreshments and snacks throughout the day.  These workshops are held in relatively small groups.

Contact Richard at Made In Ghent for more details: (+1)518 392 0804 or richard @ madeinghent.com

Cancellation Policy: We know sometimes unforeseen events crop up which will mean you can’t attend so if you have to cancel before 5th May 2017 we will refund 80% of the workshop price. After 4th May we are not able to offer refunds but you may transfer your place.

View Event →
How To Build A Great Brand With Very Little Money. (New York - May)
May
18
9:00am 9:00am

How To Build A Great Brand With Very Little Money. (New York - May)

When: Thursday May 18th, 2017 (One day workshop)

Key areas: Start-ups & reinvention, purpose, ideas, marketing

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will provide some key insights and examples.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. The workshop will take you through this.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He is co-founder of DO Lectures and Hiut Denim, author of Do Purpose and Path of a Doer and the originator of a number of other successful entrepreneurial ventures in the UK, many of which are regularly featured and awarded in the media. David and his wife Clare have been described as “some of the UK’s most interesting creative entrepreneurs.” Over the years, they have both been a great source of inspiration and encouragement to us and David was one of the earliest visitors to farm while we were in renovation mode.

The workshop is perfect for anyone thinking of starting (or who have recently started) a business, as well as more experienced entrepreneurs looking for new ideas and perspectives.

What You Will Learn

  • How to tell your story.
  • How to give your brand a voice.
  • How to get people to love your brand.
  • The importance of 1000 true fans.
  • The real advantages of being small.
  • Is your idea going to change anything?
  • How to put a moat around your idea.
  • How to identify a niche before others.
  • The importance of being first.
  • How to fund it without losing control.
  • How to build a great team without employing anyone

Details

Workshop with David Hieatt
Co-founder of Hiut Denim Co.
Co-founder of The Do Lectures.
_

Location: Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075.

The farm is home to Made In Ghent, a family business focused on simple, delicious food. It is in the heart of the beautiful Hudson Valley two and a half hours by car or train from New York City and three hours drive from Boston. Richard and Mimi at Made In Ghent can help with any directions, travel plans and local accommodation if needed.

_

Tickets cost $350 plus booking fee (via Eventbrite link here). This includes the full day workshop, a farm lunch plus refreshments and snacks throughout the day.  These workshops are held in relatively small groups.

Contact Richard at Made In Ghent for more details: (+1)518 392 0804 or  richard @ madeinghent.com

Cancellation Policy: We know sometimes unforeseen events crop up which will mean you can’t attend so if you have to cancel before 4th May 2017 we will refund 80% of the workshop price. After 3rd May we are not able to offer refunds but you may transfer your place.

View Event →
Do Bread Workshop. (Cardigan).
May
12
10:00am10:00am

Do Bread Workshop. (Cardigan).

Where: The Do Lectures, Parc-y-Pratt Farm, Cardigan, SA43 3DR

When: Friday 12th May. 10.00am - 6.00pm.

Home milling, sourdough understanding and a killer GF option.

Tom Herbert’s bread course will run in our own farmhouse kitchen and feature bread that you can make really simply in any kitchen. There will also be some campfire baking thrown in.
Arrive on the Friday morning at 10.00am for toast, jam and coffee and then get straight into sourdough starter feeding and a bit of milling. The next step will be to knead a big sourdough that will be used to make all manner of wonderful breads. There will be a delicious lunch an afternoon of campfire baking and banter. 

What you'll take home:
You'll be able to take away Tom’s recipes and some 61 year old sourdough.

What you’ll make and learn:
Milling at home basics
Sourdough
    -bread
    -bagels
    -doughnuts
    -Starter feeding and sharing
    -Pitta bread
    -Pizza
Gluten Free bread
Soda Bread & butter


Workshop with Tom Herbert.
Tom's a 5th generation baker and has been teaching home baking for 15+ years. Last year he won best British Gluten Free loaf. It's a buy one give one loaf and they've so far provided 17k+ loaves to a community in Tanzania. He believes the amazing flavour, cool drama and nutritional benefits of baking with freshly milled flour will be what gets people stoked about baking in the decade ahead.
He's one half of C4 and Discovery Channels Fabulous Baker Brothers [with his brother Henry].
 


Good simple food.
Plus teas, coffees, and snacks throughout the day.

Limited to 10 people.

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business. (April - Sold Out)
Apr
28
9:30am 9:30am

How A Simple Newsletter Can Transform Your Business. (April - Sold Out)

When:  Friday 28th April 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. 

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 



Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business. (Cardigan - April)
Apr
7
9:30am 9:30am

How A Simple Newsletter Can Transform Your Business. (Cardigan - April)

  • The Do Lectures, Parc-y-Pratt Farm, Cardigan (map)
  • Google Calendar ICS

When:  Friday 7th April 9.30am - 5:30pm

Where: The Do Lectures, Parc-y-Pratt Farm, Cardigan, SA43 3DR

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. Due to the small venue, we have to restrict the numbers to no more than 30 people. It will take place in Central London. Sept 9th.

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 



Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
Do Present. How To Give A Talk Like You Have Always Wanted To. (London - Sold Out)
Mar
24
9:30am 9:30am

Do Present. How To Give A Talk Like You Have Always Wanted To. (London - Sold Out)

  • Cecil Sharp House, 2 Regent's Park Road, London (map)
  • Google Calendar ICS

 

Where: Cecil Sharp House, 2 Regent's Park Road, London, NW1 7AY
When:  Friday 24th March 9.30am - 5:30pm

How to give a talk like you have always wanted to?

As you leave that stage, you want to know that you did your best. And to do that, you have to do two important things. 

1, Find your voice. 

2, Find the confidence to share it. 

They are simple things, but not easy things. Sometimes we get in our own way. We convince ourselves that we aren’t very good at giving talks. Not true, by the way. But, if we keep telling ourselves that, sooner or later we begin to believe it. 

The other area that we struggle with is being ourselves. Odd, because we do it every day. But when we get on stage and become this other person. Less funny. Less human. Less engaging.

So what’s the answer?

This workshop will show you how to find your voice. How to be more you. How to stand-out How to use slides that don’t look like slides. How to talk without slides. How to come off-script. How to hold yourself on stage. How to relax. And how to learn to love the performance 

Doing a great talk is not about following a method. It’s not about rules. It’s not about one minute a slide. A great presentation is about finding your true voice. It’s about understanding what you want the audience to do and feel afterwards. Ultimately, it is all about being you.

You know when you’ve seen a great presenter. They effortlessly hold the stage. They don’t seem to use notes. They keep you enthralled for the whole talk. You don’t know how long they’ve been talking for but you haven’t looked at you watch or picked up your phone once. A great speaker leaves you informed, entertained and uplifted. A great speaker has learnt that hardest thing: To just be themselves. And how to relax to let that happen. 

Why doing a great talk matters?

Presentations and talks now exist forever. They sit on the internet longer than you’ll work. They need to be brilliant. They need to be compelling. They need to help you grow your business.

You will learn about: 

How to prepare so you won’t forget?
How to use films to do the hard work?
How to relax on stage?
How to keep to time without looking at your phone?
Learn the importance of a great talk. 
Learn how to read the motivations of the audience. 
How to learn your own style? Yes, you have one.
How to learn your own voice? Ditto, for that too.
How to be you? You are very good at that.
(This isn’t about copying the best; it’s about finding your best.)
How to deal with questions, even tricky ones?
How to use your humour? 
How to close the talk on a high?
This workshop is restricted to 30 people. 
Expect to present in front of everyone. 
Expect to be filmed. Bring a laptop.

Workshop with Mark Shayler.
Mark Shayler is one of Britain’s most charismatic keynote speakers. He has made a reputation by thinking on his feet, by engaging audiences all over the world. He has spoken to some of the biggest companies in the world. When he isn’t on stage he is a leading change consultant for companies.


Good simple food.
Plus teas, coffees, and snacks throughout the day.

Cancellation Policy

View Event →
How To Build A Great Brand With Very Little Money. (March - Sold Out)
Mar
17
9:30am 9:30am

How To Build A Great Brand With Very Little Money. (March - Sold Out)

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.


 

“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business. (London - Sold Out)
Feb
10
9:30am 9:30am

How A Simple Newsletter Can Transform Your Business. (London - Sold Out)

When:  Friday 10th Feb 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. Due to the small venue, we have to restrict the numbers to no more than 30 people. It will take place in Central London. Sept 9th.

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 

Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
Do Present. How To Give A Talk Like You Have Always Wanted To. (Sold out)
Feb
3
9:30am 9:30am

Do Present. How To Give A Talk Like You Have Always Wanted To. (Sold out)

Where: Portas Studios, 11 Emerald Street, London, WC1N 3QL 

When:  Friday 3rd February 9.30am - 5:30pm

How to give a talk like you have always wanted to?

As you leave that stage, you want to know that you did your best. And to do that, you have to do two important things. 

1, Find your voice. 

2, Find the confidence to share it. 

They are simple things, but not easy things. Sometimes we get in our own way. We convince ourselves that we aren’t very good at giving talks. Not true, by the way. But, if we keep telling ourselves that, sooner or later we begin to believe it. 

The other area that we struggle with is being ourselves. Odd, because we do it every day. But when we get on stage and become this other person. Less funny. Less human. Less engaging.

So what’s the answer?

This workshop will show you how to find your voice. How to be more you. How to stand-out How to use slides that don’t look like slides. How to talk without slides. How to come off-script. How to hold yourself on stage. How to relax. And how to learn to love the performance 

Doing a great talk is not about following a method. It’s not about rules. It’s not about one minute a slide. A great presentation is about finding your true voice. It’s about understanding what you want the audience to do and feel afterwards. Ultimately, it is all about being you.

You know when you’ve seen a great presenter. They effortlessly hold the stage. They don’t seem to use notes. They keep you enthralled for the whole talk. You don’t know how long they’ve been talking for but you haven’t looked at you watch or picked up your phone once. A great speaker leaves you informed, entertained and uplifted. A great speaker has learnt that hardest thing: To just be themselves. And how to relax to let that happen. 

Why doing a great talk matters?

Presentations and talks now exist forever. They sit on the internet longer than you’ll work. They need to be brilliant. They need to be compelling. They need to help you grow your business.

You will learn about: 

How to prepare so you won’t forget?
How to use films to do the hard work?
How to relax on stage?
How to keep to time without looking at your phone?
Learn the importance of a great talk. 
Learn how to read the motivations of the audience. 
How to learn your own style? Yes, you have one.
How to learn your own voice? Ditto, for that too.
How to be you? You are very good at that.
(This isn’t about copying the best; it’s about finding your best.)
How to deal with questions, even tricky ones?
How to use your humour? 
How to close the talk on a high?
This workshop is restricted to 30 people. 
Expect to present in front of everyone. 
Expect to be filmed. Bring a laptop.

Workshop with Mark Shayler.
Mark Shayler is one of Britain’s most charismatic keynote speakers. He has made a reputation by thinking on his feet, by engaging audiences all over the world. He has spoken to some of the biggest companies in the world. When he isn’t on stage he is a leading change consultant for companies.


Good simple food.
Plus teas, coffees, and snacks throughout the day.

Cancellation Policy

View Event →
Do Disrupt. How To Create a New Future for Your Business Before it Doesn't Have One. (London)
Dec
2
9:30am 9:30am

Do Disrupt. How To Create a New Future for Your Business Before it Doesn't Have One. (London)

  • Cecil Sharp House 2 Regent's Park Road London, England, NW1 7AY United Kingdom (map)
  • Google Calendar ICS

Businesses start off by spotting an opportunity, embracing change and eating someone else's lunch. Then something happens and they become risk averse. They hire play-it-safers. Then they defend the space they are in, permanently looking over their shoulder to see who wants to eat their lunch. 

The secret is to change. Change what you do or how you do it. 

This one-day course is aimed at businesses that are feeling a little lost. Businesses large and small that need to change direction; or get an injection of fresh thinking. The workshop is practical and will make you think, work and plan. It will change your business. It will remind you of your purpose and show you how to grow in the right way.

Things that you'll learn:

How to spot when it's time to change.

Why you need to embrace disruption and how to use it well.

Why some disruption is just noise and how to focus on good disruption.

Why side projects matter.

How to create an innovation culture that works.
-

Workshop with Mark Shayler.

Cancellation Policy.

View Event →
How A Simple Newsletter Can Transform Your Business. London. (Sold Out)
Nov
17
9:30am 9:30am

How A Simple Newsletter Can Transform Your Business. London. (Sold Out)

When:  Thursday 17th November 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Road, London, NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. Due to the small venue, we have to restrict the numbers to no more than 30 people. It will take place in Central London. Sept 9th.

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Good simple food.
Plus teas, coffees, and snacks throughout the day.
 

Cancellation Policy

View Event →
Do/You. How To Build A Strong Personal Brand. (Cornwall)
Nov
4
10:00am10:00am

Do/You. How To Build A Strong Personal Brand. (Cornwall)

cornwallProfilepic.jpg

Never seem able to find the time to take your social media presence to the next level?

Stuck what to write? Stumped how to build your cred? Stymied to find what works?

Have we got a workshop for you:

DO/YOU: Only twenty places.

Where: The sublime Hay Studio, near Wadebridge, Cornwall, PL30 3AJ. (But you'll think you're in the Napa Valley.)

When: November 4th 2016

10am-5pm. 

If you want to use Social Media effectively, 3 principles apply:

1. Everyone is a Brand. (Oh yes you are.)
2. Everyone is a ‘Media Owner’. (Potentially.)
3. Everyone is a ‘Creative Director’. (If you want to be.)

On Friday, Nov 4th, Mike Coulter is leading a day-long workshop, to help you nail all of the above, and more, at the beautiful Hay Studio, set amongst the rolling, rural folds of North Cornwall.

A veritable David Attenborough of the personal branding jungle, Mike has been there, done that and is still doing it, across the constantly changing social media landscape.

At Do/You he’ll pack 10+ years of social media experience into one fascinating, absorbing and rewarding day.

Over the course of this immersive, hands-on, exercise-filled workshop, you will:

i) Develop a complete understanding and implementation of points 1, 2 & 3 outlined in the introduction.

ii) Leave the room with a more robust social media profile than when you walked in.

iii) Compile a folders-full of new creative ideas, about how youcan further your brand objectives, and perhaps solve some pesky and specific online marketing issues you may have.

iv) Begin a powerful, personal, brand-building journey, that will result in higher Google rankings, a wider more valuable network and personal competitive advantage in the marketplace. Not to mention fast-track introduction and access to the wider/wonderful/already uber-well-connected Do Community.

v) Not to mention the advantages of spending a day in the company of some like-minded professionals; collegiately exploring some of the key challenges we all face in the social media age.

Every attendee will receive a comprehensive workbook, and learn in what is undoubtedly one of the funkiest 'classrooms' in the county. (Did I say county, I meant Country.)

What will you learn?

If you’ve got it, flaunt it.

(If you haven’t, learn it.)

Platforms. (Go for the stable and staple ones. Avoid the shiny-new-thing, thing.)

Linkedin: Misused, mistreated, misunderstood.

Watch out Rupert: Why we’re all mini-Murdochs: How to grow your network: Why it matters.

Creative Oomph. (Not all creatives work in the creative department.) Where do great ideas come from?

What to do when you’re creatively stuck (we're going to go big or go home in terms of creativity on this one).

How to write.

Social photography. What to see. Where to share.

How to super-charge your content calendar. (You do have a content calendar don’t you?) A personal content calendar?

Deep work.

Progress is directional.

You don’t need permission. You don’t need money. You do need time. (But maybe less than you think.)

Epic creative productivity Hacks.

Who is this workshop for?

 From Solopreneur to CEO. Start-up to family firmer: In fact anybody who wants to creatively kick their online profile/presence up a gear.

Props, kudos and Shoutouts:
 

"@mikecoulter. More ideas in an hour than most agencies have in a week. Clever man."
- Phil Adams: Planning Director, Blonde Digital.


"Mike's knowledge is extraordinary. You don't know what you don't know and Mike is able to pinpoint exactly what that is. Mike has huge energy and enthusiasm for what he does: A joy to learn from.”  
- Claire Howell: Founder & CEO, RedCo.


"Mike is innovative and ahead of the game. He applies his obvious knowledge and machine gun delivery to the needs of your business. It’s fast, furious and fun.”
- Robert Fox: Managing Partner, Porter Dodson LLP.


"Mike was the first person I knew who spotted the potential of the Internet. Later, he was the first person I knew to bang on about social media. Today, he's the first person I'd recommend to help you, be you, online.”
- Mark Waites: Co-Founder, Mother.

Start 10.00am Finish 5.00pm.

Lunch included. The best Cornwall has to offer, from Cusgarne Organic Farm and The Great Cornish Food Store. All dietary requirements catered for.

Workshop wind-down beer, wine and buffet until 6.30pm.

Where: The sublime Hay Studio, near Wadebridge, Cornwall, PL30 3AJ. (But you'll think you're in the Napa Valley.)

 

Cancellation Policy

View Event →
Do Disrupt. How to create an innovation culture. And why it matters. Like, really matters (London)
Oct
13
9:30am 9:30am

Do Disrupt. How to create an innovation culture. And why it matters. Like, really matters (London)

  • YCN, 72 Rivington Street, London, EC2A 3AY (map)
  • Google Calendar ICS

 

Companies rarely change too early. They almost always change too late. The trouble with success is it puts you in a mind set that it will always be that way.  But Nokia is a cautionary tale. So how do you create a ‘never stand still’ culture. Because right now your biggest competitor is in his underpants, with his headphones on, eating a bowl of Cheerios, while writing a piece a code that will turn your industry upside down. So how do you become nimble, agile, and fast. This workshop will show how you think and behave to help you disrupt your business, in order to ensure your company's biggest successes are in the future, and not in the past. 

10 things you will learn:

Why you should cannibalise your business before your competitor does?

How to create a culture of “Sprints”?

What you can learn from a crisis management? And why it will help you?

Why Nike created the Ekins?

Why side projects matter?

Why you need to be a speedboat?

10 Signs that you’re not changing fast enough?

Why setting unrealistic deadlines will help you? 

How to be the pirate on the inside of a big ship?

Why you need to have more parties?



Workshop with Mark Shayler

Location: TBC

Below are some words from previous attendees.

A truck loaded with insights, innovative ideas, challenging questions, hands-on exercises and new possibilites. (Not to mention a manifest of good humour, immense patience and practical advice.)

- Mike Coulter. From his Medium post.

 

Thanks for this and for the great session last week - I have been thinking a lot about it this week, which is a great sign!
 

– Hannah Lidgate

 

Thanks so much Mark. Really enjoyed the day and was fantastic to meet you.
 

– Julian Deane

 

I attended (and loved) the Do Disrupt workshop in London back in December.
 

- Mark Foster
 

Cancellation Policy

View Event →
How A Simple Newsletter Can Transform Your Business (Sold Out)
Sep
9
9:30am 9:30am

How A Simple Newsletter Can Transform Your Business (Sold Out)

When:  Friday 9th September 9.30am - 5:30pm

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. Due to the small venue, we have to restrict the numbers to no more than 30 people. It will take place in Central London. Sept 9th.

Why you should attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.


About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 

What Will You Learn?

How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing? 

Sold Out.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Good simple food.
Plus teas, coffees, and snacks throughout the day.

View Event →
How To Build A Great Brand With Very Little Money. (New York)
Jul
25
9:30am 9:30am

How To Build A Great Brand With Very Little Money. (New York)

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.

Where:  Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075. 

When:  July 24th or July 25th 2016  (One day workshop)

Tickets cost $350.00

Contact Richard at Made In Ghent to book a workshop place: 518 392 0804 or  richard@madeinghent.com

Cancellation Policy: We know sometimes unforeseen events crop up which will mean you can’t attend so if you have to cancel before 10th July 2016 we will refund 80% of the workshop price. After 9th July we are not able to offer refunds but you may transfer your place.

 

“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 
– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 
– Nicholas McKay

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How To Build A Great Brand With Very Little Money. (New York)
Jul
24
9:30am 9:30am

How To Build A Great Brand With Very Little Money. (New York)

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.

Where:  Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075. 

When:  July 24th or July 25th 2016  (One day workshop)

Tickets cost $350.00

Contact Richard at Made In Ghent to book a workshop place: 518 392 0804 or  richard@madeinghent.com

Cancellation Policy: We know sometimes unforeseen events crop up which will mean you can’t attend so if you have to cancel before 10th July 2016 we will refund 80% of the workshop price. After 9th July we are not able to offer refunds but you may transfer your place.

 

“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day." 

– Trevor Cairns

"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016." 

– Nicholas McKay

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Do Preserve Workshop
May
13
9:30am 9:30am

Do Preserve Workshop

150.00
Quantity:
Add to Cart

 

Where: Parc Y Pratt Farm, Cardigan, SA43 3DR, United Kingdom

When: Friday 13th May 9:30 - 5pm

Spend the day with Jen and Anja learning and practicing the ancient technique of preserving. And share a delicious lunch of things made that morning and afternoon scones with preserves.

WHAT YOU'LL TAKE HOME:

You'll be able to take away jars of homemade preserves including kraut, jam, bottled fruit, schnapps that you've made. Every workshop attendee will also receive a free copy of the 'Do Preserve' book.

WHAT YOU'LL LEARN: 

You'll learn step-by-step what you need to do to make your favourite preserved foods. Everything from, how to properly sterilise your equipment, to, learning the specific techniques required to make each individual type of preserved food. You will leave with enough information and the basics to go away and experiment with different ferments. 

WHAT YOU'LL MAKE: 

- Kraut/kimchi (This is a great one to start with as it is very hands on. You'll be up to your elbows in buckets of cabbage making this one.)

- Bottled fruit and vegetables.  

- A seasonal jam.

- Quick pickles (these will be eaten with lunch) and longer shelf life pickle to take home.

- Alcohol.  - fruit schnapps/liqueur - making a delicious liqueur is easy, at it's most basic you just need 3 ingredients.

 - Under oil - make a seasonal pesto (to be eaten with lunch).

- Seasonal flavoured oil to drizzle on salads and to dip bread into.

Lunch will be provided by Anja and Jen and it will be made incorporating the preserves made during the day.

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How to Find Your Voice On Instagram (London)
May
6
9:30am 9:30am

How to Find Your Voice On Instagram (London)

Instagram is important for your brand. And with each day it becomes more important. But it isn't just about taking a good picture.

It is, in fact, also about having the understanding of the whole picture.

What is your vibe?

How do you plan it? 

What story are you telling?

How do you keep it evolving?

What should you do?

What shouldn't you do?

Dan Rubin is not only a very talented photographer, but is also a brilliant strategic thinker. So if you want to use Instagram to grow your business, this workshop is for you.

Yes, to understand how to compose great compelling photos. But, as importantly, to make a strategic plan for what your brand wants to be on Instagram.

When:  Friday 6th May. 9.30am - 5:30pm

Where: Ozone Coffee Roasters, 11 Leonard Street, London, EC2A 4AQ

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How To Tell Your Story So The World Listens (London)
Apr
22
10:00am10:00am

How To Tell Your Story So The World Listens (London)

Location: London

Fresh, local food
Plus teas, coffees and snacks throughout the day.




Today's world wants the story behind the story. Whether you have a company mission to share, an audience to entertain or a product to sell, your listeners or readers are far more likely to engage and connect if you deliver a well-crafted story with an emotional core.

During this one-day immersive workshop, story consultant Bobette Buster will reveal how stories actually work by deconstructing master filmmakers and storytellers via film clips, storytelling and interactive discussion with the group, before sharing the fundamental tools and principles that can be applied to your own works.  

Participants will have the opportunity to tell a story, with guidance and feedback from Bobette. They will also be given hand-outs and direction for successful next steps. What will you learn?

- The 10 key principles of storytelling

- How to source, structure and shape your story

- Ways to discover its essence

- Why it’s important to form an emotional bond with your audience

- How seminal film directors have used narrative devices to great effect with clips from E.T., The Godfather, The King’s Speech, Shawshank Redemption and more!

Bobette’s legendary workshops have taken place at USC School of Cinematic Arts for over 20 years, at the major studios (Pixar, Disney, Sony), top film programs worldwide, as well as to corporations, business conferences and non-profit organisations all over the world – including the Hay Literary Festival, the Sydney Writers Festival, and the Future of Storytelling Conference.  Trial attorneys, psychiatrists, journalists, graphic designers, creative directors, as well as animators, screenwriters and filmmakers have all come away inspired from her course. 

Whatever your personal objective – to be a better spokesperson, impart a project’s mission, or simply to communicate more fully – this workshop will demonstrate parting principles that will empower you to take your own storytelling from good…to great.

So, what’s your story?



Testimonials.

"Bobette gave an exceptional workshop.  It was energizing and inspiring. I was struck by her remarkable ability to listen. Really listen. Then distill our stories and harness them to a single 'gleaming' detail."

Louisa Thomsen Brits. Do Workshops, London, 2015
 

"Thank you again for such an extraordinary time on Saturday. It was lovely meeting you and spending time with you and learning from you. I  was able to immediately share these concepts.  I want you to know the ripple effect your lessons are having on myself and for others."

Jacqueline Mcmenamin. Do Workshops, London, 2015


“Bobette Buster’s classes have been wonderful.  Her insights have been immensely valuable to our ongoing commitment to learning and creativity.” 

-Elyse Klaidman. Dean, Pixar University, Pixar Studios

 

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Learn How To Print A Poster
Jan
29
9:30am 9:30am

Learn How To Print A Poster

Learn to print. And take your own poster that you printed home. Letter pressing is a very satisfying craft to learn. It's slow. There's no need for a computer. You get to switch off and get hands on with tools that have been around for centuries. Nick hand is designing the new Do poster. But he's also giving you the chance to design your own. Only 6 places available.

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Do Breathe. How to calm your mind, find focus and get more stuff done. (London)
Jan
15
9:30am 9:30am

Do Breathe. How to calm your mind, find focus and get more stuff done. (London)

When you get the right balance in life you can do amazing things: create, perform, lead a team, build a great company, raise a family. But so often the scales tip and we feel overwhelmed and stressed.

Michael Townsend Williams, an adman turned yoga teacher and mindfulness coach, is an advocate of ‘welldoing’ – leading a busy and productive life, but not at the expense of our health and wellbeing. And key to this? Our breath.

The crucial link between mind and body, our breath reflects what we’re dealing with at any given moment. It tells us when we’re out of our depth.

This workshop brings together a range of tools including simple breathing exercises, elements from yoga, meditation and mindfulness to help you reduce stress, get organised and achieve more. You will find inner calm, higher energy levels  and successful outcomes across your professional and personal life.

Do Breathe workshop will provide you with:

  • A real-life experience of how learning and doing can also be relaxing and energising.
  • Practical physical and digital tools to use everyday.
  • Strategies for ongoing improvement.
  • Reconnection with your inner potential. 


Why not breathe yourself better?



Workshop with Michael Townsend Williams

Michael Townsend Williams

A doer who likes to be.
From a life of 'doing' in the world of advertising to a life of 'being' as a yoga and mindfulness teacher, Michael now works on the integration of both. His business, Stillworks, coaches individuals, teams and organisations on Mindful Productivity and Mindfulness. He is also co-creator of the iPhone app, Breathe Sync, that brings your breathing into sync with your heart to reduce stress and improve focus. He believes the world needs to calm down and we would all get a lot more done if we did.

'Do Breathe: Calm your mind. Find focus. Get stuff done.' is Michael's new book out now in the UK and the USA  (published my The Do Book Company)

stillworks.org | @mtownsendw


Location: UBREW, Old Jamaica Business Estate, 24 Old Jamaica Rd, London SE16 4AW
Fresh, local food
Plus teas, coffees and snacks throughout the day.

Tickets cost £300

Book your place here.

 

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Do Disrupt. How to create an innovation culture. And why it matters. Like, really matters (London)
Jan
1
9:30am 9:30am

Do Disrupt. How to create an innovation culture. And why it matters. Like, really matters (London)

dodisrupt.jpg

Companies rarely change too early. They almost always change too late. The trouble with success is it puts you in a mind set that it will always be that way.  But Nokia is a cautionary tale. So how do you create a ‘never stand still’ culture. Because right now your biggest competitor is in his underpants, with his headphones on, eating a bowl of Cheerios, while writing a piece a code that will turn your industry upside down. So how do become nimble, agile, and fast. This workshop will show how you think and behave to help you disrupt your business, in order to ensure your company's biggest successes are in the future, and not in the past. 

10 things you will learn:

Why you should cannibalise your business before your competitor does?

How to create a culture of “Sprints”?

What you can learn from a crisis management? And why it will help you?

Why Nike created the Ekins?

Why side projects matter?

Why you need to be a speedboat?

10 Signs that you’re not changing fast enough?

Why setting unrealistic deadlines will help you? 

How to be the pirate on the inside of a big ship?

Why you need to have more parties?



Workshop with Mark Shayler



Location:   Central London, Venue TBC

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Why have customers when you can have fans?
Dec
4
9:30am 9:30am

Why have customers when you can have fans?

The great businesses, the great brands, are made great by the fact they have a deep, relentless, burning desire to make some change happen.  Purpose driven companies have a strength of connection with their customers that others simply don’t enjoy. Why have customers when you can have fans?

Using your purpose to build a connection with your customers, makes for a very strong community. Your purpose also attracts members of the team who get it, and whom, come what may, are going to make it happen. A strong purpose makes for a strong team.

The biggest asset you have in your company is a clear understanding of what you want to change, and why. People love Patagonia not just because of the outdoor clothes they make, but because they are doing everything they can look after this precious planet of ours.

Your purpose is a powerful business tool. Both for the business you want to grown and the change you want to make.

What you will learn?

Why purpose matters?

How purpose changes everything?

How to use ‘Change’ to build your company?

How to tell your story so it connects?

How to tell your story when you are not there?

Why have customers when you can have fans?

Why your team is only as strong as the culture you build?

Why everyone needs a mission?

Why Nike had to start the Ekins?

How to use to business as a tool for change?

Why trust is a multiplier of energy?

What can we learn from your football team?

Why purpose makes hiring easier?

Why side projects matter?

How to look at success differently?

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Location: Parc-y-Pratt Farm, Cardigan, SA43 3DR
Fresh, local food
Plus teas, coffees and snacks throughout the day.

Tickets cost £200

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How To Build A Great Brand With Very Little Money (London)
Nov
20
9:30am 9:30am

How To Build A Great Brand With Very Little Money (London)

Where: The Committee Room, Cecile Sharp House, 2 Regent's Park Road, London, NW1 7AY

When:  Friday 20th Novemebr, 9.30am - 5pm

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Fresh, local food
Plus teas, coffees and snacks throughout the day.

Tickets cost £300

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