There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough: By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.
How do you beat Goliath? It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.
David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'.
What Will You Learn?
How to tell your story.
How to give your brand a voice.
How to get people to love your brand.
The importance of 1000 true fans.
The real advantages of being small.
Is your idea going to change anything.
How to put a moat around your idea.
How to identify a niche before others.
The importance of being first.
How to fund it without losing control.
How to build a great team without employing anyone.
Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.
Fresh, local food
Plus teas, coffees and snacks throughout the day.
“great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience. A fantastic day."
– Trevor Cairns
"WOW: What a day! DH imparts his knowledge & wisdom in a truly engaging and inspiring manner. Everyone attending also played a massive part to this unique and captivating day. A great investment. I will be at the lectures in 2016."
– Nicholas McKay