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A Newsletter for Growth (London - January)

  • Cecil Sharp House 2 Regent's Park Road London, England, NW1 7AY United Kingdom (map)
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When: 18th January 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Road, London, England, NW1 7AY

Newsletters get no media attention.

They don’t appear on the front cover of Wired or Fast Company.

There are no launch parties.

No one stands up to give a Keynote on their new newsletter.

But don’t underestimate the power of a simple newsletter. It can seriously grow your business.

Like anything, there are some methods to learn.

How do you build an engaged community?

How do you do a launch via your newsletter?

How can competitions seriously grow your business?

In the right hands, a simple newsletter can become your number 1 way of growing your business.

It will build community. It will build your brand. And it will relentlessly build long-term growth. They are pure and utter gold. 

Everything we have learnt has been from building our own business. We had no marketing budget. We only had a newsletter. So, we decided to get good at it. Indeed, we got so good at them, we wrote a book on it:

Here are some comments (Dec 7th, 2018) from an Instagram post of the book:

“I fell in love with email again after reading this book”.

“You helped one of Wales’s biggest websites find its voice again”.

“I read it twice and it’s revolutionised our newsletter strategy”

“This book changed my life”

“It is one of the best books written. Newsletters are very powerful indeed.”

Learn a simple methodology that works.

Our business grew hugely as a result of all our learning from getting good at newsletters. After the book, came the workshops. And, soon, we kept hearing how other businesses had used the methodologies, and they worked for them too.

The original workshop covered the basics.

Now it’s time to focus on the key elements that will grow your business. It will only take place once in 2019.

We think this one-day workshop will be super-useful for business that want growth. Due to the small venue, we have to restrict the numbers to no more than 60 people. It will take place in Central London. Jan 18th.

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.

Who is this for?

Direct to Consumer brands
Marketing Agencies
Startups who are bootstrapping it
Existing brands that want to grow
Lifestyle businesses who want to grow

Who this is not for?

This workshop is for those who have a newsletter already.
Who want to learn how to get better, not how to start.
If you've never created an email campaign before, this is probably not for you. 

What You'll Learn

The fastest way we've found to grow your community, even if you're starting from scratch. And oh, everyone has to start there.
How to launch a product.
The maths behind the metrics.
The handful of things you need to do to consistently grow your community.
The single strategy that has helped us grow our community more than anything else.
How to build engagement.
The automated emails that will do the heavy lifting for you.
The metrics that matter, and how you can influence them.
How to build the foundations of the community to build trust.
How to leverage social media to grow your community. 
How to grow your community using paid advertising.
How to build a viral referral marketing campaign. 
The must-have email capturing software. 
The essential tools for growing your community and launching products. 
How to keep your community engaged.
How your community can help build your next products.

About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receive gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve. 


Only 60 places available. 

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Good simple food.
Plus teas, coffees and snacks throughout the day.

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Cancellation Policy