Roger Pride | Can A Place Really Be A Brand?

Details

Roger Pride
Can A Place Really Be A Brand?

Marketer and Brander

DO Wales 2014
Running time: 19m 35s

Filed in: Social Change

Insight

“You have to harness the creativity of the people that live in your place.”

Previously Director of Marketing for Wales Tourist Board, Visit Wales, Welsh Government and CEO of Cardiff & Co, the place marketing agency for Wales’ Capital City. Roger has developed and delivered brands focusing on the tourism, economic and regeneration aspects of a place. He is one of the few people to have led and implemented the brand strategy at national, regional and city levels. He led Wales international marketing developing campaigns in the US and Europe and building a supplier support network in key markets.