Matt Webb | How Fractional AI Can Be Used To Make Nicer Things

Details

Matt Webb
How Fractional AI Can Be Used To Make Nicer Things

MD of Design Studio 'BERG'

DO Wales 2010
Running time: 21m 11s

Filed in: Creativity

Insight

Matt lives in London, in a flat with a wonky floor. He explains why wonky thinking is needed by companies and he explains how to get it in a wonky kind of way.

Matt Webb is MD of the award-winning design studio BERG, which invents products and designs new media.

Projects include Popular Science+ for the Apple iPad, solid metal phone prototypes for Nokia, a bendy map of Manhattan called Here & There, and an electronic puppet that brings you closer to your friends.

Matt is the co-author of 'Mind Hacks - cognitive psychology for a general audience' - and if you were, to sum up his design interests in one word, it would be “politeness.”