Mark Earls | Understanding The Super Social Ape

Details

Mark Earls
Understanding The Super Social Ape

Writer and Consultant on Human Behaviour 

DO Wales 2010
Running time: 26m 33s

Filed in: Future You

Insight

We are 'a super-social ape'. We exist to converse, to chat, to gossip. Whole social movements can be explained by utilising this core theory.

Mark is the author of the hugely influential book 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature'. For many, he’s Britain’s answer to Malcolm Gladwell without the hair.

The way digs underneath our assumptions like a forensic detective to get us to re-think our assumptions. As Mark says in his book, we are ‘a super-social ape’.

We exist to converse, to chat, to gossip. Whole social movements can be explained by utilising this core theory. A great talent. And an influential thinker for this modern world we live in.