Geoff McFetridge | Design is the clearest form of communication

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Geoff McFetridge
Design is the clearest form of communication

Artist 

DO Wales 2018
Running time: 25m 14s

Filed in: Creativity

Insight

"Design is the closest thing to hallucinating. It’s my acid. The idea is that these drawings are a way to express my personal experience."

Geoff has become a creative icon. You know it’s his work just from his style. Being able to work with the biggest brands in the world and then help establish new ones just because he can see something in them. Geoff is at the point where he can choose. And he has consistently maintained a studio art practice.

 

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