David Hieatt | How Love, Luck And Ideas Got A Town Making Jeans Again

Details

David Hieatt
How Love, Luck And Ideas Got A Town Making Jeans Again

Co-founder of The Do Lectures and Hiut Denim

DO USA 2011
Running time: 21m 24s

Filed in: Social Change

Insight

David Hieatt, Co-founder of Hiut Denim Co, talks about why manufacturing is coming back home.

Living the good life in London, working at Saatchi, you then imagine what it would be like to go back to your roots and live in the sleepy but bucolic town of Cardigan, Wales.

You move, create a thing called Howies, which is heralded as the Patagonia of the UK for action sports, and sell to Timberland.

Along the way, you have this burning itch to create something called The DO Lectures. 5M+ views later you realize that the itch is now a roaring bonfire that is capturing people’s fancy all over the world.

Ideas + Energy = Change.