Allesandra Lariu | DO Repeat. DO Repeat. DO Repeat.

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Allesandra Lariu
DO Repeat. DO Repeat. DO Repeat.

Co-founder of SheSays  

DO USA 2012
Running time: 22m 22s

Filed in: Technology

Insight

After more than a decade in digital shops in London and New York, the Brazilian-born Lariu had lost patience with being virtually the only woman in the room whenever she judged an advertising awards show. So she co-founded SheSays to fill the void.

This grassroots, bottom-up mentoring organization has grown cells in the United States, England, and Australia – and has now developed Shout, a platform allowing women in digital advertising to collaborate and communicate.

“My mission,” says Lariu, "is to get everybody in SheSays on the same level I am on right now. I want competition.”