A Newsletter for Growth (London - May)

A Newsletter for Growth (London - May)


When: 24th May 9.30am - 5:30pm

Where: Cecil Sharp House, 2 Regent's Park Road, London, England, NW1 7AY

In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.

But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.

Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.

A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.

Don’t underestimate the power of a simple newsletter. It can seriously grow your business.

I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin. 

But when done right, they become something else.  With a strategy, with a simple methodology they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold. 

They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.

A simple methodology that works.

Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.

And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community, and builds a brand. And the team follow the methodology daily, and quite simply, it works.

We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.  

We think this one-day workshop will be super useful. Due to the small venue, we have to restrict the numbers to no more than 50 people. It will take place in Central London. Jan 18th.

Why should you attend?

If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one. 

If you are running a business that has been going for a while, we will show you how re-engage your audience. We will share great examples from around the world that inspire their customers.

Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.

Who is this for?

Direct to Consumer brands
Marketing Agencies
Startups who are bootstrapping it
Existing brands that want to grow
Lifestyle businesses who want to grow

Who this is not for?

This workshop is for those who have a newsletter already.
Who want to learn how to get better, not how to start.
If you've never created an email campaign before, this is probably not for you. 

What You'll Learn

The fastest way we've found to grow your community, even if you're starting from scratch. And oh, everyone has to start there.
How to launch a product.
The maths behind the metrics.
The handful of things you need to do to consistently grow your community.
The single strategy that has helped us grow our community more than anything else.
How to build engagement.
The automated emails that will do the heavy lifting for you.
The metrics that matter, and how you can influence them.
How to build the foundations of the community to build trust.
How to leverage social media to grow your community. 
How to grow your community using paid advertising.
How to build a viral referral marketing campaign. 
The must-have email capturing software. 
The essential tools for growing your community and launching products. 
How to keep your community engaged.
How your community can help build your next products.

About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receive gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.  

“For me the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve.”

Only 100 places available. 

Workshop with David Hieatt
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.

Good simple food.
Plus teas, coffees and snacks throughout the day.


Cancellation Policy

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