How fractional AI can be used to make nicer things

DO Wales

Running Time
21m 11s


Matt Webb
MD of design studio, Berg


Matt lives in London, in a flat with a wonky floor. He explains why wonky thinking is needed by companies and he explains how to get it in a wonky kind of way.

Matt Webb is MD of the award winning design studio BERG, which invents products and designs new media.

Projects include Popular Science+ for the Apple iPad, solid metal phone prototypes for Nokia, a bendy map of Manhattan called Here & There, and an electronic puppet that brings you closer to your friends.

Matt is co-author of 'Mind Hacks - cognitive psychology for a general audience' - and if you were to sum up his design interests in one word, it would be “politeness.” 


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