Why the best companies make you feel something


Running Time
20m 17s


John Kearon
Founder of BrainJuicer


How to make famous advertising? Well, logic and facts aren’t as important as we think. Content is less important we think. Our feelings matter most. Emotions are king. John takes us through the 7 emotional states. And tells us which ones work best.

John is Chief Juicer and Founder of BrainJuicer Group PLC, now regarded as one of the leading innovators in the international market research industry. He develops new tools for understanding people and the behaviour you might want to change.

Prior to founding BrainJuicer, John founded innovation agency, Brand Genetics Ltd which invented new products and services for large blue-chip companies.

John’s recipe for entrepreneurial success is; creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, self-belief, commitment, ability to go without sleep and a touch of madness.


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