Can a community design a car?

DO Wales

Running Time
22m 39s


Jay Rogers
Founder of Local Motors


Can David beat Goliath? Can a car be designed by a community? Can a crowd beat a corporation? Can the time it takes to make a car be halved? Jay thinks they can.

Jay Rogers is a modern day Henry Ford. He is going to change the car industry.

He has created a community company that will spark a revolution in this capital and time intensive industry.

He is changing both things with a revolutionary approach to the industry. 


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