Video credit: Photography by Nick Danziger from the book ‘Mana’ by James Kerr & Nick Danziger, Hachette NZ, 2010.

The ‘Why’ Within Culture And What Drives Sustainable Success?


Running Time
26m 20s


James Kerr
Author & Consultant


“Earths time. It sort of sediment it becomes sand, becomes stone, becomes rock, becomes the earth crust. Eternal time. On a human level, it’s maybe best understood as a long unbroken chain of human beings from the beginning of time to end of eternity and we’re all linked in arm in arm. And the sun shines for a moment, but just for a moment, just for a brief flickering beautiful moment at this time, on our time. and it's our opportunity, our obligation, our privilege, our moment to lend our voice, to write our chapter to make our mark to add to the legacy, to enhance that leverage. Or as the All Blacks say, to leave the jersey in a better place.”

James Kerr is a writer, speaker, and consultant focussing on developing team identity to deliver world-class performance. His bestselling book Legacy, 15 Lessons in Leadership, takes the All Blacks – the world’s most successful team - as a case study for what it takes to develop a world-class ‘values-based, vision led, purpose-driven’ cultural environment.


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