Slow Is Beautiful


Running Time

30m 57s


James Freeman
Founder of Blue Bottle Coffee


“I was good enough to get the jobs that I really didn't want, and not quite good enough to get the job I did want.” 

The whimsy and brilliance of a maverick coffee artisan.

Can coffee be an art? Can it share in the fabric of growing a local community?  Based on the massive lines for Blue Bottle Coffee, the answer just might be yes.


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