Let Your Freak Flag Fly


Running Time
24m 03s


Hall Newbegin
Founder of Juniper Ridge


“Nature grabbed me and shock me. And said pay attention.” 

Hall Newbegin, a hiker, mushroom-forager, wildflower enthusiast and all around wilderness freak, founded the wilderness fragrance company Juniper Ridge in December of 1998.

Hall began bottling the various scents of the West by harvesting plants while on hikes and then distilling them in his kitchen to create natural fragrances that he would sell at local farmer’s markets in Berkeley and San Francisco. Now with a total of 20 on board with him at Juniper Ridge, the company has grown but still holds onto its original mission: to bring the quiet and potentially transformative experience of being deep in the mountains into people’s homes and daily lives.


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