Why Values Are Important

DO Wales

Running Time
25m 06s


Gabriel Branby
CEO of Gränsfors Bruks AB


Gransfors make one the finest forged axes in the world. It has become more than just an axe. It is an icon for quality and a belief that there is another way of making things.

Gabriel is CEO of Gransfors Bruks one of Sweden’s one of their finest forges of axes in the world. He believes in quality in a world that is mostly centred on quantity. He believes his company has a responsibility for the total. Each axe is guaranteed for 20 years.


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