Importance Of Doing What You Love


Running Time 32m 19s


Elle Luna
Artist, Designer and Writer


“There are two paths in life: should and must.”
In her talk, Elle walks us through how “Choosing Must is an everyday process”. 

Elle Luna works in her studio, where she paints, draws, and experiments.

Prior to making art, she worked with incredible teams to design and build Mailbox’s iPhone app, redesign Uber’s iOS app that allows people to hail a black car, and scale the storytelling platform, Medium. Before startups, Elle spent five years at IDEO where she worked across a variety of industries to develop multi-channel, holistic experiences with massive impact.


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