How love, luck and ideas got a town making jeans again


Running Time
21m 24s


David Hieatt
Co-founder of The Do Lectures & Hiut Denim


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David Hieatt, Co-founder of Hiut Denim Co, talks about why manufacturing is coming back home.

Living the good life in London, working at Saatchi, you then imagine what it would be like to go back to your roots and live in the sleepy but bucolic town of Cardigan, Wales.

You move, create a thing called Howies, which is heralded as the Patagonia of the UK for action sports, and sell to Timberland.

Along the way you have this burning itch to create something called The DO Lectures. 5M+ views later you realize that the itch is now a roaring bonfire that is capturing people’s fancy all over the world.

Ideas + Energy = Change.


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