There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough: By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.
How do you beat Goliath? It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. This workshop will take you through this, too.
David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He shares these insights with you on his very popular course: 'How To Build A Brand With Very Little Money'.
What Will You Learn?
How to tell your story.
How to give your brand a voice.
How to get people to love your brand.
The importance of 1000 true fans.
The real advantages of being small.
Is your idea going to change anything.
How to put a moat around your idea.
How to identify a niche before others.
The importance of being first.
How to fund it without losing control.
How to build a great team without employing anyone.
Location: Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075.
The farm is home to Made In Ghent, a family business focused on simple, delicious food. It is in the heart of the beautiful Hudson Valley two and a half hours by car or train from New York City and three hours drive from Boston. Richard and Mimi at Made In Ghent can help with any directions, travel plans and local accommodation if needed.
Tickets cost $350 including the full day workshop, a farm lunch plus refreshments and snacks throughout the day. These workshops are held in relatively small groups.
Contact Richard at Made In Ghent to book a workshop place.
Cancellation Policy: We know sometimes unforseen events crop up which will mean you can't attend so if you have to cancel before 10th September 2015 we will refund 80% of the workshop price. After 9th September we are not able to offer refunds but you may transfer your place.