Why reinvent the wheel?
The design of the wheel hasn't changed much in over 100 years. Sam figured there must be a better design. So he spent 6 years making his idea work. He finally launched his new invention Loopwheels (a wheel with suspension within it) publicly for the first time in early 2013. Sam talks about coming up with the right idea, something disruptive and life changing and nurturing it until it's ready for launch.