How you measure betterness not biggerness


Running Time
22m 09s


Owen Rogers
Partner at IDEO


Owen shares the lessons he has learned from his work at IDEO, from his welsh roots and from launching his own cleaning product. He provides insight into what makes a business better, and how in the end it's all down to people. Always.

Owen Rogers is a partner at the design innovation firm IDEO. He has built businesses and helped others to build businesses. He lives in a world of big, scale and leverage, but comes from a world of small, intimate and detail.

His mission is to make things just a little better.


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