Understanding the super social ape

2010
DO Wales

Running Time
26m 33s


 

Mark Earls
Writer / Consultant on Human Behaviour

Website
@herdmeister

We are 'a super-social ape'. We exist to converse, to chat, to gossip. Whole social movements can be explained by utilising this core theory.

Mark is the author of the hugely influential book 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature'. For many, he’s Britain’s answer to Malcolm Gladwell without the hair.

The way digs underneath our assumptions like forensic detective to get us to re-think our assumptions. As Mark says in his book, we are ‘a super-social ape’.

We exist to converse, to chat, to gossip. Whole social movements can be explained by utilising this core theory. A great talent. And an influential thinker for this modern world we live in.

 
 

Back To: All Talks