The way of the hacker


Running Time
22m 01s


Jane ni Dhulchaointigh
Product Designer & Founder of Sugru


Jane invented Sugru, an air curing rubber that allows us to fix and modifying our stuff, rather than resorting to buying new stuff. Jane tells us of how her background in sculpture and product design led her to invent Sugru and how the community of ‘Sugru hackers’ is growing.

Jane ni Dhulchaointigh is the inventor of sugru, the amazing new air-curing rubber for DIYers, outdoor types, photographers, designer-makers and anyone who wants to improve or repair their stuff.

Jane is on a mission to change how we treat the things around us and promote a mindset of hacking, repairing, adapting and improving. She’s taken sugru from idea to invention, the next challenge is to make it a household name.


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