You don’t have to work hard to have furious passion
Irfon Watkins is a popculture icon. As the founding member of the revolutionary punk group The Groovy Pineapples, he was the zeitgeist of a cultural and social movement that embodied the agitation and nihilistic malcontent of the late 70’s. A pioneer. A demigod. A change maker. Or that was the plan, at least. Instead, he took an interview for a computer firm (having never seen one) and got the job, before embarking on a meteoric rise that culminated with the founding of Coull—a tech company that’s reinvented the way programmatic video advertising works. His mantra ‘luck doesn’t just happen, you can invest in it’ isn’t just paid lip service—it’s an integral part of his journey and the culture he breeds. Here are a few lessons he’s learnt along the way.