Can you change the machine from the inside?


Running Time
13m 31s


Gav Thompson
Corporate Pirate


Gav tells us about becoming a corporate pirate from the inside out, and the importance of the moment.

Gav is Head of Brand Innovation at O2. After a failed attempt to be an actor and to get into a boy band, Gav spent 13 (mostly successful) years in advertising agencies in various parts of the world.

He now tries to be the ‘pirate inside’ at one of the UK’s largest corporations, where he has created giffgaff (the community-run mobile business) and O2 Learn (the UK’s biggest classroom).


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