Can you light a bonfire with soul?

DO Wales

Running Time
27m 32s


Duke Stump
Principal & Chief Architect of the 'North Star Manifesto’


Can a corporation have a soul? Can it make decisions from the head and the heart? Will the start-ups of today be better than yesterday's?

Duke worked at Nike for 15 years. He was then Head of Marketing for Seventh Generation, voted Best company on the planet by Better World.

Now Duke is Principal and Chief Architect of The Northstar Manifesto. A dynamic brand strategy studio focused on cultivating and nurturing powerful ideas in the world of sustainability.


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