Do Story Workshop Part 2: How To Make The Personal Universal (London - October 5th)


Do Story Workshop Part 2: How To Make The Personal Universal (London - October 5th)


When:  Thursday 5th October 10am - 5pm
Where: Futurice, 5th Floor, 26-28 Underwood St, London N1 7JQ


How do great leaders, business brands, cultural leaders and renown artists achieve their following?  What do the great communicators – worldwide – have in common?

How do they each make their story heard above all the noise of their times?  How can you make your story heard, too?

Think of Steve Jobs, Walt Disney, Richard Branson, Oprah, The Beatles, J. K. Rowling.  World cultural influencers -- from Churchill to Gandhi to Martin Luther King, Jr and Mother Teresa or Madonna, Beyonce and Jay-Z – think of any of today’s top headline grabbers (you know who they are).

They all share the following in common:

We all know their “origin” story.  We know what they believe.    They are vulnerable, but they are also a force-of-nature. They share their vision from who they are.  They are authentic.  Whether you like them or not, they strike an emotional chord that resonates.  They persuade millions to follow them – for good or ill.  They generate a lasting legacy, because they tell their personal story – at all times – while they make their story universal.

Why attend 'Do Story' one day workshop?

This one day course will deconstruct how great communicators make the personal universal.

Each participant will be asked to bring in a short brief: 

-What is the story you want to tell for your company, brand, yourself? 
-Do you dare to tell the personal story that reveals who you are, and why you want to change the world? 
-What is the universal need you want to speak to in your story?

This workshop is limited in participants so that everyone will be given the opportunity to participate fully with Bobette Buster and the group. 

Trial attorneys, psychiatrists, journalists, graphic designers, creative directors, as well as animators, screenwriters and filmmakers have all come away inspired from her course.  

Workshop with Bobette Buster.
Last year, we got lucky and persuaded one of Hollywood's best story consultants to host a Masterclass workshop. Bobette Buster's legendary workshops have taken place at USC School of Cinematic Arts for over 20 years. Her insights into storytelling are as compelling as they are instructive, so it will come as little surprise that she's on the guest faculty of Pixar, Disney Animation, Twentieth Century Fox and the best film study programs worldwide. 

Why learning to tell your story matters like never before.
You make a great product. You provide a great service. And, that used to be enough. And, frankly, it should be enough. But, the world has got busy. So right now, the world may not know you even exist. How good you are. Or, how noble your mission is.  

This is why learning to tell your story matters. In fact, in a world that is getting busier with each day, it matters now more than ever. To thrive, to shine, to stand out, you will have to be as good at selling your product as you are making it.

You may not like it, but in this social media world, telling your story so it connects is vital to your success. It’s a skill. And, it can be learnt. 


Fresh, local food
Plus teas, coffees and snacks throughout the day.

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