What is the future of the book in the iPad era? We are at a unique meeting point for all things digital & analogue. Right now is a very exciting time to be involved with storytelling.
Craig explores the fusion of the digital and analogue worlds. A change is coming. The book is about to meet the digital world and an interesting convergence is going to happen.
At this point, the definition of the book will be up for grabs. The book will go beyond just being a book. This is a unique convergence point for things digital and analog. Because of this, right now is a very exciting time to be involved with storytelling.
Some of the potential gains are: edgier, riskier books in digital form born from a lower barrier-to-entry to publish; new modes of storytelling; less environmental impact and a rise in importance of editors. And, yes — paradoxically — a marked increase in the quality of things that do get printed. The iPad presents a new canvas. And we’re going to see new forms of storytelling emerge.
This is an opportunity to redefine modes of conversation between reader and content. And that’s one hell of an opportunity if making content is your thing.